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What is Briced?

Briced is an innovative CRM and revenue operations platform powered by AI, designed to help teams across sales, partnerships, customer success, and recruitment effectively oversee their relationships, opportunities, and workflows within a unified system. This all-encompassing tool features customizable pipelines and includes functionalities such as management of contacts and companies, tracking of activities, synchronization of emails and calendars, automation of workflows, and AI-driven support. Users can design and manage pipelines tailored to various business areas like sales, partnerships, hiring, and customer onboarding, allowing them to visualize their responsibilities in both kanban and table layouts. Briced offers seamless integration with Google Workspace and Microsoft 365, ensuring that emails, meetings, and interactions are automatically synced, thus providing users with a comprehensive view of customer engagement history. Moreover, the platform's AI capabilities analyze different types of communication and activities, providing succinct summaries of interactions, suggesting next steps, updating pipeline stages, and uncovering insights that help teams prioritize their tasks and expedite the closing of deals. This holistic approach not only boosts productivity but also strengthens relationships with clients and stakeholders, ultimately leading to improved business outcomes. By combining advanced technology with user-friendly features, Briced empowers teams to work more efficiently and effectively.

What is Backstory?

Backstory is an AI-powered revenue intelligence platform built to give sales organizations deeper visibility into deals, accounts, pipelines, forecasts, and customer engagement. It connects with existing CRM, email, calendar, meeting, and sales applications to collect account activity without requiring representatives to manually enter every interaction. Calls, meetings, stakeholders, and other engagement signals can be automatically associated with the relevant opportunities and accounts. The platform analyzes this information alongside historical sales patterns to evaluate deal health and estimate the likelihood that an opportunity will close. Revenue teams can use the resulting insights to identify risks, stalled deals, missing contacts, coverage gaps, bottlenecks, and potential expansion opportunities. Stakeholder mapping helps sellers understand the people involved in each buying process and determine whether important decision-makers or influencers are missing. Backstory also generates deal-specific recommendations that suggest possible next steps based on buyer activity and the context surrounding an opportunity. AI sales coaching capabilities can help representatives evaluate their approach and improve execution without relying solely on periodic manager reviews. Sales leaders and revenue operations teams can use forecasting and pipeline management features to compare opportunities, monitor changes, and improve visibility into expected revenue. The platform also supports renewal and retention use cases by applying account activity intelligence to existing customer relationships. Backstory is intended for organizations that want to combine automated sales data capture with AI analysis to improve pipeline management, forecasting, account strategy, opportunity qualification, and day-to-day selling decisions.

Media

No images available

Media

Integrations Supported

Integrations Supported

Google Workspace
Microsoft 365
Okta
Outreach
Reduct
Shift
Slack
Tableau
Vonage Contact Center

API Availability

API Availability

Pricing Information

$39/month/seat
Free Trial Offered?

Pricing Information

$50 per user per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Windows
Mac

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Briced

Date Founded

2026

Company Location

Netherlands

Company Website

www.briced.com

Company Facts

Organization Name

Backstory (People.ai)

Date Founded

2016

Company Location

United States

Company Website

www.backstory.ai/

Categories and Features

AI CRM

Not specified

AI Sales Tools

Not specified

Revenue Operations

Not specified

Categories and Features

Account Planning

Not specified

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

Data Enrichment

Not specified

Inside Sales

Dashboard
Data Management
Lead Capture
Performance Management

Revenue Intelligence

Not specified

Revenue Operations

Not specified

Sales Analytics

Not specified

Sales Intelligence

Not specified

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