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What is BuyerTool?

Oversee Expenditures, Educate Your Buyers, Expand Your Team, and Ensure Comprehensive Oversight. By optimizing their campaign management, each media buyer can potentially free up an average of four hours each day. Gain insights into fund allocation, the platforms utilized for spending, the timing of these transactions, and the target audiences being pursued. Effortlessly onboard new media buyers or integrate experienced professionals with minimized risk. The BuyerTool platform allows you to pause and launch ads, along with adjusting budgets smoothly. Achieve a holistic overview of overall spending throughout your organization. For those managing multiple ad accounts for a single client, BuyerTool conveniently aggregates all pertinent data under that client's profile. Elevate your media buying team into a powerful competitive entity for each buyer by grouping all clients and ad accounts under their management. Make use of the trend comparison feature to analyze customized time frames, assisting in informed decision-making while enhancing performance. You can now avoid the limitations of the Facebook UI for necessary ad modifications, as all actions can be executed effectively from one centralized platform. This process not only boosts productivity but also nurtures a more strategic mindset in media buying, ultimately leading to better outcomes. Additionally, the ability to track performance metrics in real-time allows for continuous improvement and adaptation to market changes.

What is BluHorn?

BluHorn has proudly served the market for nearly a decade, with a commitment to delivering an exceptional experience for both planners and buyers. Our approach is to treat our customers like family, always striving to meet their needs. With numerous media purchasing solutions available, we understand that profitability and alignment with buyer specifications are crucial. To stand out in the competitive software landscape, we provide distinct advantages that enhance the user experience significantly. Our features include the integration of Nielsen and Comscore ratings, comprehensive invoice reconciliation, thorough post-buy analysis, seamless QuickBooks Online accounting integration, an import tool for availabilities and proposals, customized reporting options, specialized worksheets, and team functionalities. Additionally, we offer multi-user capabilities and a wholesale marketplace for products and services, complemented by a CRM tool designed to streamline operations. For more information and to take advantage of our 14-day free trial, be sure to visit bluhorn.com!

Media

Media

Integrations Supported

Facebook
Facebook Ads
Meta Ads

Integrations Supported

Axis LMS

API Availability

API Availability

Pricing Information

$350 per month
Free Trial Offered?

Pricing Information

$198 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows
Mac

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

BuyerTool

Company Location

United States

Company Website

buyertool.io/features/

Company Facts

Organization Name

BluHorn

Company Location

United States

Company Website

www.bluhorn.com

Categories and Features

Categories and Features

Advertising Agency

Campaign Management

Marketing Planning

Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Presentation Tools
Project Tracking
Spend Management

Media Buying

Not specified

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