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What is C-Smart?

Gain a thorough understanding of the financial repercussions associated with trade promotions and identify methods for more efficient resource allocation. For leading consumer goods companies, managing trade promotions often constitutes the second largest expenditure, typically exceeding 15% of total revenue. Unfortunately, many organizations struggle to effectively measure the return on investment for these promotional efforts. Cognizant provides tailored solutions to tackle this challenge. To accurately model effectiveness, it is crucial to analyze data from multiple sources, such as point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational information. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our expertise in process re-engineering and solution selection, empower you to systematically evaluate ROI, which leads to more informed decisions in the future. Moreover, Cognizant has introduced C-Smart, an innovative analytics tool crafted for brand management and category management teams in consumer goods companies, providing actionable insights into various factors, including the effectiveness of new product launches, brand positioning within different categories, promotional success, and competitive analysis. Utilizing these insights not only enhances strategic planning but also propels companies toward achieving more profitable results. Ultimately, embracing a data-driven approach can significantly transform how organizations manage their trade promotions and optimize their financial performance.

What is Accenture Cloud Retail Execution?

The increasing intensity of global competition has presented significant obstacles for businesses seeking success in today's market. In response, companies are emphasizing the importance of fostering deeper and more meaningful connections with their customers, distribution channels, and consumers to enhance sales performance. Historically, those in the consumer products industry have faced an overwhelming array of solutions within their front office operations. To address this complexity, Accenture and Salesforce are collaborating to develop a cohesive engagement system for sales processes that leverages Salesforce’s technology alongside Accenture’s extensive knowledge in the consumer goods sector. With the introduction of Accenture Cloud Trade Promotion Management, businesses can effectively plan and execute promotional initiatives while gaining valuable insights into trade investments, expenditure, and overall profitability. Furthermore, Accenture Cloud Retail Execution enables both management and field sales personnel to implement targeted and compliant promotions, thereby improving their presence in the market. By combining their strengths, this partnership aims not only to simplify operations but also to foster sustainable growth in an increasingly competitive environment, ensuring businesses can adapt and thrive in the face of ongoing challenges. Ultimately, the goal is to create a more efficient framework that supports long-term success for organizations navigating this complex landscape.

Media

Media

Integrations Supported

Integrations Supported

XTEL AI
ActiveControl
Cisco Kinetic
Cisco Prime Network
IBM Apptio
Kezzler
LivePreso
MetricFire
Planview Hub
SafeNet Trusted Access
Salesforce
ServiceNow Integrated Risk Management
Skywise
Syniti Data Matching
Syniti Knowledge Platform
Tech Tracker
TourSolver
iSecurity AP-Journal

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

Android
iPhone
iPad

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Cognizant

Date Founded

1994

Company Location

United States

Company Website

www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Company Facts

Organization Name

Accenture Cloud

Date Founded

1989

Company Location

United States

Company Website

www.accenture.com/us-en

Categories and Features

Brand Management

Not specified

Category Management

Not specified

Trade Promotion Management

Competitor Analysis

Categories and Features

Retail Execution

Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

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