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What is Calypsus?

Transform your approach to digital marketing analytics like never before. Are you fed up with the monotonous chore of gathering data from multiple advertising platforms? We have the perfect solution for you. Crafted by marketing experts who aimed to create a better alternative to existing solutions, our tool takes away the complexity of handling complicated queries in spreadsheets. With our real-time synchronization feature, your reports remain perpetually up-to-date. Integrate your data effortlessly within Calypsus and easily export it to your favorite applications. Our dedicated team of true digital marketing experts is on hand to answer any questions you might have. Seamlessly connect your preferred online advertising platforms, including Facebook, Instagram, YouTube, Google Ads, Google Analytics, and LinkedIn, all with a single click. Merge specific advertising metrics, such as spending data, with any Google Analytics metrics for the holistic closed-loop reporting you’ve always envisioned. You can organize your data across different channels by dimensions like country, customer segment, marketing campaign, or profit margin. We will showcase this information through comprehensive reports and engaging visualizations to facilitate your understanding and enhance your marketing performance. Embrace the advantages of efficient data analysis and elevate your marketing strategies to unprecedented levels. By leveraging our tool, you will gain insights that drive impactful decisions and future growth opportunities.

What is Alytics?

Alytics presents a robust analytics solution that greatly improves the automation of contextual advertising. It includes a sophisticated multi-channel analytics module offering seven attribution models, along with the ability to create a personalized model tailored to specific needs. Users are assured of rapid technical support, with inquiries answered in as little as 30 minutes, providing help throughout the entire process efficiently. The platform features a distinctive and flexible integration method with CRM systems, allowing connections to any CRM with an API. With unmatched automation capabilities for contextual advertising, Alytics offers six unique strategies for managing bids, generating products, and optimizing YAN sites. The precision of its comprehensive analytics is enhanced by its use of the Google Analytics counter, enabling businesses to monitor their performance with accuracy. This all-encompassing analytics framework allows users to reduce their advertising expenses, increase profitability, and manage campaigns effectively. Additionally, it consolidates vital metrics, from expenses to earnings, into one detailed report, making it easy to analyze performance. The transparent and clear statistics provided by Alytics empower marketers to make strategic decisions, significantly improving their overall marketing efforts. By harnessing these valuable insights, businesses can refine their advertising strategies and secure superior outcomes in a competitive market, ultimately leading to sustained growth and success.

Media

Media

Integrations Supported

Google Analytics
Facebook
Google Ads
Instagram
LinkedIn
Microsoft Excel
YouTube

Integrations Supported

Google Analytics
CoMagic
HubSpot CRM
HubSpot Customer Platform
Pipedrive
Salesforce
Zoho CRM

API Availability

API Availability

Pricing Information

$50 per month
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Calypsus

Date Founded

2019

Company Location

Belgium

Company Website

calypsus.io

Company Facts

Organization Name

Alytics

Date Founded

2012

Company Location

Russia

Company Website

alytics.ru/

Categories and Features

Marketing Analytics

Not specified

Reporting

Data Source Connectors
Drill Down
Marketing Reports
Report Export

Categories and Features

Marketing Analytics

Not specified

Web Analytics

Not specified

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