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What is Calypsus?

Transform your approach to digital marketing analytics like never before. Are you fed up with the monotonous chore of gathering data from multiple advertising platforms? We have the perfect solution for you. Crafted by marketing experts who aimed to create a better alternative to existing solutions, our tool takes away the complexity of handling complicated queries in spreadsheets. With our real-time synchronization feature, your reports remain perpetually up-to-date. Integrate your data effortlessly within Calypsus and easily export it to your favorite applications. Our dedicated team of true digital marketing experts is on hand to answer any questions you might have. Seamlessly connect your preferred online advertising platforms, including Facebook, Instagram, YouTube, Google Ads, Google Analytics, and LinkedIn, all with a single click. Merge specific advertising metrics, such as spending data, with any Google Analytics metrics for the holistic closed-loop reporting you’ve always envisioned. You can organize your data across different channels by dimensions like country, customer segment, marketing campaign, or profit margin. We will showcase this information through comprehensive reports and engaging visualizations to facilitate your understanding and enhance your marketing performance. Embrace the advantages of efficient data analysis and elevate your marketing strategies to unprecedented levels. By leveraging our tool, you will gain insights that drive impactful decisions and future growth opportunities.

What is Better Reports?

Better Reports offers instant access to your data, empowering you to make well-informed decisions. You have the option to choose from an extensive selection of pre-built reports and metrics customized for each connector. Explore your data more thoroughly by creating tailored reports that utilize pivot tables or visually engaging charts. You can also configure automated delivery schedules for reports to arrive in your inbox or Google Sheets daily, weekly, or monthly. Each connector makes use of all available APIs, allowing you to segment and filter using any field to display all entities and fields. The BRQL syntax is designed specifically for enhanced reporting and analytics. After defining your custom metrics, reusing them across multiple reports is a breeze. You can also create unique spaces for each team and set specific permissions for every member, ensuring appropriate access for all. This holistic method not only fulfills your reporting requirements but also promotes effective collaboration among various teams, leading to a more integrated approach to data analysis. By leveraging these features, organizations can significantly enhance their decision-making processes and improve overall efficiency.

Media

Media

Integrations Supported

Google Analytics
Microsoft Excel
BigCommerce
Facebook
Google Drive
Google Sheets
HTML
Help Scout
Instagram
Intercom
LinkedIn
PayPal
QuickBooks Online
Salesforce
SendGrid
Stripe
WooCommerce
Xero
YouTube
Zendesk

Integrations Supported

Google Analytics
Microsoft Excel
BigCommerce
Facebook
Google Drive
Google Sheets
HTML
Help Scout
Instagram
Intercom
LinkedIn
PayPal
QuickBooks Online
Salesforce
SendGrid
Stripe
WooCommerce
Xero
YouTube
Zendesk

API Availability

Has API

API Availability

Has API

Pricing Information

$50 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Calypsus

Date Founded

2019

Company Location

Belgium

Company Website

calypsus.io

Company Facts

Organization Name

Better Reports

Date Founded

2017

Company Location

Australia

Company Website

www.betterreports.com

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

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