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What is Catalytics?

Catalytics is a specialized B2B platform that focuses on digital media purchasing and programmatic advertising, aimed at empowering agencies and advertisers to create, manage, and optimize targeted advertising campaigns with exceptional control over when and where their ads are displayed, even down to specific articles and publications that resonate with their target audiences. This platform allows for highly tailored audience targeting without the hefty minimum investments or complicated technical demands often found with conventional demand-side platforms (DSPs). Users can effortlessly upload a variety of ad formats, such as banners, animated HTML5, and videos, while effectively targeting particular companies, industries, or URLs to launch campaigns through a user-friendly self-service onboarding and setup process. With the Control Room feature, Catalytics centralizes campaign adjustments, performance tracking, and budget management, enabling advertisers to evaluate the success of their initiatives by business target, article, or message in real-time, rather than waiting for delayed monthly reports. Additionally, the system intelligently prioritizes the most impactful creatives to maximize return on investment, ensuring that advertisers amplify their campaign's effectiveness. This cutting-edge strategy not only simplifies the advertising workflow but also enhances the agility and overall success of campaigns, positioning Catalytics as a frontrunner in the digital advertising landscape. As a result, advertisers can stay ahead of industry trends and respond dynamically to market changes.

What is Advangelists?

Successful advertising should seamlessly combine outstanding features, intuitive design, and all essential tools within a single platform. By utilizing micro-targeting techniques and machine learning, programmatic media can reach impressive levels of precision in its implementation. Additionally, employing a scalable cloud infrastructure can lead to significant reductions in operational costs. We firmly believe that future media buying platforms should provide a wide-ranging suite of capabilities and resources for advertisers, all available at a straightforward price. Furthermore, we contend that integrated ad fraud detection and brand safety protocols are crucial elements of this system. With tools for pre-bid, post-bid, and in-depth fraud detection, advertisers can acquire valuable insights into the fraud challenges linked to their selected publishers, whether acquired directly or via Real-Time Bidding (RTB). In the end, we maintain that a fully automated programmatic ecosystem not only boosts responsiveness to market changes but also improves overall performance results. In this fast-changing environment, it is imperative to stay ahead of emerging trends and foster transparency for sustained success. The ability to adapt quickly will ultimately define the leaders in advertising.

Media

Media

Integrations Supported

Lotame
PlaceIQ
Sizmek Ad Suite
The Trade Desk

Integrations Supported

Lotame
PlaceIQ
Sizmek Ad Suite
The Trade Desk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Catalytics

Company Location

United States

Company Website

catalytics.io

Company Facts

Organization Name

Advangelists

Date Founded

2016

Company Location

United States

Company Website

advangelists.com

Categories and Features

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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