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What is Catalytics?

Catalytics is a specialized B2B platform that focuses on digital media purchasing and programmatic advertising, aimed at empowering agencies and advertisers to create, manage, and optimize targeted advertising campaigns with exceptional control over when and where their ads are displayed, even down to specific articles and publications that resonate with their target audiences. This platform allows for highly tailored audience targeting without the hefty minimum investments or complicated technical demands often found with conventional demand-side platforms (DSPs). Users can effortlessly upload a variety of ad formats, such as banners, animated HTML5, and videos, while effectively targeting particular companies, industries, or URLs to launch campaigns through a user-friendly self-service onboarding and setup process. With the Control Room feature, Catalytics centralizes campaign adjustments, performance tracking, and budget management, enabling advertisers to evaluate the success of their initiatives by business target, article, or message in real-time, rather than waiting for delayed monthly reports. Additionally, the system intelligently prioritizes the most impactful creatives to maximize return on investment, ensuring that advertisers amplify their campaign's effectiveness. This cutting-edge strategy not only simplifies the advertising workflow but also enhances the agility and overall success of campaigns, positioning Catalytics as a frontrunner in the digital advertising landscape. As a result, advertisers can stay ahead of industry trends and respond dynamically to market changes.

What is Atom?

Leveraging our sophisticated Point of Interest (POI) management techniques alongside a hyperlocal toolkit for swift targeting, EQ proudly presents GeoCohorts, a groundbreaking approach that prioritizes user privacy while enabling large-scale aggregation and targeting. Regardless of the market segment you wish to reach, Atom is tailored to meet all of your programmatic media buying needs. While hyperlocal targeting has been around for some time, successfully achieving precision across a wide scale and deriving valuable insights for campaigns has often been neglected in favor of broader categories defined by generic radii. Atom boasts a meticulously curated, global POI database that permits users to identify the exact locations they wish to engage. Whether the focus is on an expansive worldwide franchise or a small local coffee shop, Atom merges customized polygon mapping with comprehensive location-based analytics, allowing hyperlocal marketers to engage with their target audience at the most opportune times while obtaining essential insights for fine-tuning campaigns or enhancing overall business strategies. This fresh approach not only empowers marketers to tackle the intricacies of contemporary advertising with improved efficacy and transparency, but it also positions them to make informed decisions that drive success in their initiatives. Ultimately, the combination of these tools paves the way for a more strategic and impactful marketing landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Catalytics

Company Location

United States

Company Website

catalytics.io

Company Facts

Organization Name

EQ Works

Date Founded

1994

Company Location

Canada

Company Website

www.eqworks.com/platforms/atom/

Categories and Features

Categories and Features

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