Close-Up CRM vs. AcuityMD

Close-Up International is a pioneer in providing market intelligence and technology solutions specifically designed for the pharmaceutical and life sciences sectors, with a legacy spanning over 55 years. Serving over 650 customers in more than 50 countries, Close-Up offers a robust suite of services including prescription data analytics, market sales data, regional targeting, and advanced CRM integration to empower pharmaceutical companies with a holistic understanding of their markets. Their platform supports end-to-end product lifecycle management, from pre-launch market assessment and stakeholder targeting to post-launch sales performance evaluation and real-time decision-making. Close-Up integrates retail, institutional, and primary market research data alongside CRM and SFA systems, enabling pharma companies to navigate complex regulatory environments and evolving customer expectations effectively. The company emphasizes data security and compliance, certified under ISO 9001 and 27001, ensuring sensitive healthcare data is handled with the utmost integrity. Through agile deployment and the adoption of AI-powered tools, Close-Up helps clients modernize healthcare provider engagement strategies and improve data governance. Their consulting expertise and big data capabilities have driven significant revenue growth and operational efficiencies for clients like Hypera Pharma. Close-Up also provides industry-leading insights via whitepapers, case studies, and educational resources that keep clients informed on market trends and digital transformation. With a focus on innovation, collaboration, and strategic partnership, Close-Up International is committed to supporting sustainable growth in the life sciences ecosystem. They remain a trusted, global leader in market intelligence and technology solutions for pharma companies aiming to excel in an increasingly competitive and regulated market.

AcuityMD is a targeted platform tailored for medical device manufacturers, streamlining the discovery of new prospects while also keeping tabs on current users of your extensive range of products. This eliminates the burdensome tasks of manual research and data entry, allowing you to engage with potential users in a far more efficient manner. The platform offers direct access to precise and up-to-date industry insights alongside comprehensive targeting data all centralized in one location. You can accurately identify and evaluate opportunities based on various criteria, including volume, geographic location, specialty, products, procedures, and more. The system is fine-tuned to prioritize the most valuable targets and users that align with your product offerings. Your responsibilities extend beyond merely closing sales; they encompass fostering long-lasting relationships with healthcare professionals who incorporate your products into their patient care practices. AcuityMD integrates disparate information concerning facilities, providers, and the healthcare products their patients need, equipping you to pose meaningful questions right from the outset. Moreover, relying on generic CRMs can incur substantial expenses, particularly when navigating complex multi-object relationships that necessitate customized solutions. By utilizing specialized platforms like AcuityMD, you can refine your strategic initiatives and significantly boost your effectiveness in the market. Ultimately, this approach not only enhances operational efficiency but also positions you for sustained success in the competitive medical device landscape.