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What is Complex Interests?

The family manages multiple thriving businesses and typically owns commercial properties to support their operations, while also holding non-active interests in similar enterprises, overseeing inter-company loans and guarantees, and collecting valuable personal items like artwork and luxury vehicles. After the founder's death, the second generation has taken charge of the family's legacy assets, leveraging these resources to create their own enterprises and explore individual investment opportunities. A comprehensive estate plan is established to secure advantages for future generations, emphasizing a dedication to preserving wealth over the long term. The second generation now must dedicate more resources to the family foundation compared to the previous generation's involvement. Wealth accumulated from a major liquidity event is strategically allocated across various trusts that benefit both children and grandchildren, while the family chooses to invest surplus cash in a diversified portfolio that balances both direct and alternative investment avenues. As the family's journey progresses, their commitment to strategic growth and investment diversification remains a key factor in shaping their financial future, reflecting their adaptive approach to changing circumstances and opportunities. This ongoing evolution highlights the family's proactive stance in navigating the complexities of wealth management across generations.

What is Auria?

Auria is a modern wealth-management platform designed for ultra-high-net-worth families, single-family offices, multi-family offices, and their financial advisors. By combining essential features such as portfolio management, performance tracking, client relationship management (CRM), secure document storage, data aggregation, and a multi-entity overview into one cohesive interface, it allows organizations to consolidate asset information from various sources, including public markets, private equity, real estate, art, collectibles, loans, and liabilities. This functionality creates a comprehensive "family view" that transcends generations and multiple entities. The platform includes a "Wealth Blueprint" feature that maps out complex ownership structures, trusts, and family businesses, while its advanced reporting engine supports tailored reports and a versatile client portal. Additionally, Auria's CRM and workflow tools facilitate the management of notes, tasks, and interactions within a single system. Aiming to replace outdated spreadsheet methods and fragmented technological systems, Auria is dedicated to improving scalability, transparency, and the integration of diverse data sources, ultimately giving families a more profound insight into their wealth. Furthermore, the platform's intuitive design ensures accessibility for users with varying levels of familiarity with sophisticated financial systems, making it a practical choice for managing family wealth effectively. This approach not only streamlines financial management but also fosters an environment where families can collaboratively engage in wealth planning.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

$2000.00/year
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Complex Interests

Date Founded

2012

Company Location

United States

Company Website

complexinterests.com

Company Facts

Organization Name

Auria

Company Location

United States

Company Website

auriaplatform.com

Categories and Features

Categories and Features

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