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What is Converge?

Converge assists e-commerce companies in improving their advertising efficiency and achieving accurate attribution by implementing advanced tracking techniques. Through the use of server-side conversion tracking, advertising platforms can successfully connect with potential clients. Moreover, event enrichment assures that all recorded activities on your website encompass the widest array of parameters available. In contrast to conventional methods that depend on external pixels, the in-platform reporting provided by Converge delivers precise tracking information. This innovative system also enables the tracking of various types of transactions, such as subscriptions, point-of-sale purchases, upsell transactions, and more, going beyond typical website interactions. Additionally, it includes automatic tracking of all key events, capturing even the unique steps involved in the checkout process. By adopting this all-encompassing strategy, businesses are empowered to make well-informed decisions and fine-tune their marketing approaches effectively. Ultimately, the enhanced insights gained from these comprehensive tracking methods can lead to improved customer engagement and higher conversion rates.

What is ClickTrail?

ClickTrail is a GPL-2.0 licensed open-source attribution plugin designed for WordPress, which adeptly retains both first-touch and last-touch campaign contexts during user interactions across various activities, such as page views, dynamic forms, cached content, WooCommerce transactions, and authorized cross-domain actions. The plugin efficiently collects vital data, including UTMs, referrers, and key ad click identifiers, seamlessly integrating this information with submissions from popular form plugins like Contact Form 7, Fluent Forms, Gravity Forms, WPForms, Elementor Forms (Pro), and Ninja Forms. Furthermore, ClickTrail enhances attribution for WooCommerce orders and purchase events, captures browser dataLayer events, and comes equipped with features such as consent management, diagnostics, retry mechanisms, queue visibility, and an optional delivery pipeline for advanced tracking capabilities. Importantly, ClickTrail does not embed advertising pixels, which empowers site administrators to retain full control over their Google Tag Manager configurations and tags. This design choice allows website owners to customize their tracking setups to align with their unique requirements while prioritizing user privacy and data security. By offering such flexibility and a robust feature set, ClickTrail stands out as an invaluable tool for effective digital marketing efforts.

Media

Media

No images available

Integrations Supported

WooCommerce
Aircall
Bold Subscriptions
Criteo
Facebook
Google Ads
Google Analytics
Google Cloud BigQuery
HubSpot Customer Platform
Loop Subscriptions
Mailchimp
Outbrain
Salesforce
Shopify
Skio
Snapchat
TikTok
Zendesk
Zipify

Integrations Supported

WooCommerce
WordPress

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Free
Free Version

Supported Platforms

SaaS

Supported Platforms

Not specified

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Converge

Company Website

www.runconverge.com

Company Facts

Organization Name

Vizuh OÜ

Company Website

www.funnelsheet.com/clicktrail

Categories and Features

Checkout

Not specified

eCommerce Analytics

Not specified

Marketing Attribution

Not specified

Upsell & Cross-Sell

Not specified

Categories and Features

Marketing Attribution

Not specified

Popular Alternatives

Popular Alternatives