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What is Copilot Checkout?

Microsoft has unveiled two cutting-edge AI-driven commerce features, Copilot Checkout and Brand Agents, designed to optimize the customer journey from the initial search to the final purchase. These innovations enable users to explore, assess, and complete transactions all within an AI chat interface, ensuring that merchants maintain control over sales and customer communications. Copilot Checkout enhances the shopping experience by integrating a smooth conversational interface for both shopping and payment processes into the Microsoft Copilot AI platform, allowing customers to ask about products, receive customized suggestions, and finalize transactions without needing to leave the chat, with payment facilitated by trusted partners like PayPal, Shopify, and Stripe. On the other hand, Brand Agents act as AI shopping assistants that can be deployed on merchants' websites, initially through platforms such as Shopify and Microsoft Clarity, delivering personalized and brand-focused support, responding to customer inquiries in a manner that reflects the brand's unique voice, and helping visitors navigate products and resolve any concerns. This powerful combination of features not only enhances the overall shopping experience but also enables brands to retain their identity while connecting with customers more effectively, ultimately fostering a deeper relationship between consumers and retailers. As the landscape of e-commerce evolves, these tools represent a significant step forward in leveraging AI to enhance customer engagement and streamline transactions.

What is Alhena?

Alhena AI is a comprehensive AI chatbot and shopping assistant platform designed to enhance eCommerce customer service and drive sales growth. The platform uses AI to recommend products, automate customer support tasks such as order tracking and returns, and provide real-time, personalized shopping guidance. By integrating with major eCommerce platforms like Shopify, WooCommerce, and Salesforce, Alhena AI ensures a seamless experience for both customers and businesses. With the ability to analyze customer data and optimize interactions, Alhena AI helps businesses improve customer satisfaction, increase conversions, and streamline support workflows. Its advanced analytics capabilities also provide actionable insights, enabling businesses to refine their product offerings and enhance overall performance.

Media

Media

Integrations Supported

Shopify
Discord
Freshdesk
GPT-4
Gmail
Gorgias
Intercom
Klaviyo
Microsoft Clarity
Microsoft Copilot
Microsoft Outlook
Notion
PayPal
Salesforce
Slack
Stripe
Telegram
WooCommerce
Zendesk
Zendesk Explore

Integrations Supported

Shopify
Discord
Freshdesk
GPT-4
Gmail
Gorgias
Intercom
Klaviyo
Microsoft Clarity
Microsoft Copilot
Microsoft Outlook
Notion
PayPal
Salesforce
Slack
Stripe
Telegram
WooCommerce
Zendesk
Zendesk Explore

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$199/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

about.ads.microsoft.com/en/blog/post/january-2026/conversations-that-convert-copilot-checkout-and-brand-agents

Company Facts

Organization Name

Alhena.ai

Date Founded

2022

Company Location

United States

Company Website

alhena.ai/

Categories and Features

Categories and Features

Chatbot

Call to Action
Context and Coherence
Human Takeover
Inline Media / Videos
Machine Learning
Natural Language Processing
Payment Integration
Prediction
Ready-made Templates
Reporting / Analytics
Sentiment Analysis
Social Media Integration

Conversational AI

Code-free Development
Contextual Guidance
For Developers
Intent Recognition
Multi-Languages
Omni-Channel
On-Screen Chats
Pre-configured Bot
Reusable Components
Sentiment Analysis
Speech Recognition
Speech Synthesis
Virtual Assistant

Customer Success

Account Alerts
Account Management
Communication Management
Customer Engagement
Customer Lifecycle Management
Health Score
Onboarding
Revenue Management
Usage Tracking / Analytics
Win / Loss Analysis

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