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What is Copilot Checkout?

Microsoft has unveiled two cutting-edge AI-driven commerce features, Copilot Checkout and Brand Agents, designed to optimize the customer journey from the initial search to the final purchase. These innovations enable users to explore, assess, and complete transactions all within an AI chat interface, ensuring that merchants maintain control over sales and customer communications. Copilot Checkout enhances the shopping experience by integrating a smooth conversational interface for both shopping and payment processes into the Microsoft Copilot AI platform, allowing customers to ask about products, receive customized suggestions, and finalize transactions without needing to leave the chat, with payment facilitated by trusted partners like PayPal, Shopify, and Stripe. On the other hand, Brand Agents act as AI shopping assistants that can be deployed on merchants' websites, initially through platforms such as Shopify and Microsoft Clarity, delivering personalized and brand-focused support, responding to customer inquiries in a manner that reflects the brand's unique voice, and helping visitors navigate products and resolve any concerns. This powerful combination of features not only enhances the overall shopping experience but also enables brands to retain their identity while connecting with customers more effectively, ultimately fostering a deeper relationship between consumers and retailers. As the landscape of e-commerce evolves, these tools represent a significant step forward in leveraging AI to enhance customer engagement and streamline transactions.

What is Atomz?

Atomz is an advanced catalog management solution specifically designed for Shopify merchants, operating on two primary levels. The Catalog Genius feature performs audits and improves product data to align with the Shopify Standard Product Taxonomy, ensuring that structured attributes are accessible for AI shopping agents like ChatGPT, Perplexity, and Google AI Mode, which utilize this information for effective product recommendations. Simultaneously, AI Search and the AI Shopping Assistant convert this organized data into a user-friendly experience on the merchant's storefront using natural language and intent-driven search, going beyond basic keyword matching. Moreover, AI Insights assesses the readiness of a store's catalog for AI interactions, tracking search performance and visibility while uncovering overlooked products and the underlying reasons for these gaps. Atomz integrates seamlessly with Shopify, catering to catalogs of any size, and is particularly beneficial for merchants managing large or rapidly changing inventories where manual metadata upkeep is challenging. This innovative framework not only enriches the shopping experience but also enables merchants to strategically enhance their product visibility amidst fierce market competition, ultimately driving greater sales potential. With Atomz, businesses can confidently navigate the evolving landscape of e-commerce while optimizing their catalog management processes.

Media

Media

No images available

Integrations Supported

Shopify
Microsoft Clarity
Microsoft Copilot
PayPal
Stripe

Integrations Supported

Shopify

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$199
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

about.ads.microsoft.com/en/blog/post/january-2026/conversations-that-convert-copilot-checkout-and-brand-agents

Company Facts

Organization Name

Atomz

Date Founded

2024

Company Location

United States

Company Website

www.atomz.ai/

Categories and Features

Categories and Features

eCommerce Search

Not specified

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