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What is Copilot Checkout?

Microsoft has unveiled two cutting-edge AI-driven commerce features, Copilot Checkout and Brand Agents, designed to optimize the customer journey from the initial search to the final purchase. These innovations enable users to explore, assess, and complete transactions all within an AI chat interface, ensuring that merchants maintain control over sales and customer communications. Copilot Checkout enhances the shopping experience by integrating a smooth conversational interface for both shopping and payment processes into the Microsoft Copilot AI platform, allowing customers to ask about products, receive customized suggestions, and finalize transactions without needing to leave the chat, with payment facilitated by trusted partners like PayPal, Shopify, and Stripe. On the other hand, Brand Agents act as AI shopping assistants that can be deployed on merchants' websites, initially through platforms such as Shopify and Microsoft Clarity, delivering personalized and brand-focused support, responding to customer inquiries in a manner that reflects the brand's unique voice, and helping visitors navigate products and resolve any concerns. This powerful combination of features not only enhances the overall shopping experience but also enables brands to retain their identity while connecting with customers more effectively, ultimately fostering a deeper relationship between consumers and retailers. As the landscape of e-commerce evolves, these tools represent a significant step forward in leveraging AI to enhance customer engagement and streamline transactions.

What is BOOX?

BOOX: FAQ Popup is a Shopify app that displays frequently asked questions on product pages, helping customers make informed purchasing choices by offering instant responses. Utilizing artificial intelligence, it creates pertinent questions and answers based on product information and store policies, while allowing store owners to customize them as they see fit. Merchants have the option to choose different triggers for the popup and tailor its appearance, including colors, fonts, and icons; there’s also a streamlined version that activates only when clicked by the customer. The application monitors and reports on the interactions with the provided answers and the sales associated with each product, providing valuable insights into which responses facilitate purchases and which questions remain unaddressed. Specifically designed for Shopify merchants, BOOX allows for the inclusion of product-specific answers without the need for coding expertise. A free plan is available, and a premium subscription offers the capability to incorporate an unlimited number of responses. This adaptability not only makes it a powerful tool for boosting customer engagement but also enhances overall satisfaction on e-commerce websites, fostering a better shopping experience for users. As such, BOOX stands out as a versatile solution for online retailers seeking to improve customer interactions.

Media

Media

Integrations Supported

Shopify
Microsoft Clarity
Microsoft Copilot
PayPal
Stripe

Integrations Supported

Shopify

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$10/month
The free plan includes up to 50 answers per month. The paid plan costs $10/month and includes unlimited answers. A 14-day free trial is available.
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

about.ads.microsoft.com/en/blog/post/january-2026/conversations-that-convert-copilot-checkout-and-brand-agents

Company Facts

Organization Name

Boox

Date Founded

2026

Company Location

Israel

Company Website

tryboox.app/en/

Categories and Features

Categories and Features

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