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What is Copilot Checkout?

Microsoft has unveiled two cutting-edge AI-driven commerce features, Copilot Checkout and Brand Agents, designed to optimize the customer journey from the initial search to the final purchase. These innovations enable users to explore, assess, and complete transactions all within an AI chat interface, ensuring that merchants maintain control over sales and customer communications. Copilot Checkout enhances the shopping experience by integrating a smooth conversational interface for both shopping and payment processes into the Microsoft Copilot AI platform, allowing customers to ask about products, receive customized suggestions, and finalize transactions without needing to leave the chat, with payment facilitated by trusted partners like PayPal, Shopify, and Stripe. On the other hand, Brand Agents act as AI shopping assistants that can be deployed on merchants' websites, initially through platforms such as Shopify and Microsoft Clarity, delivering personalized and brand-focused support, responding to customer inquiries in a manner that reflects the brand's unique voice, and helping visitors navigate products and resolve any concerns. This powerful combination of features not only enhances the overall shopping experience but also enables brands to retain their identity while connecting with customers more effectively, ultimately fostering a deeper relationship between consumers and retailers. As the landscape of e-commerce evolves, these tools represent a significant step forward in leveraging AI to enhance customer engagement and streamline transactions.

What is Blutag?

Enable your customers to easily place and reorder items using just their voices. Increase your revenue by allowing them to ask about ongoing promotions and discounts. Improve customer engagement by providing personalized product searches and recommendations that align with your brand identity. Simplify the process for customers to find their nearest store locations. Keep them updated about local events occurring at nearby outlets. Promote more product discoveries through uncomplicated voice searches, which in turn can drive impulsive purchases by reducing obstacles. Customers enjoy the advantage of AI-driven personalized suggestions, helping them find products that suit their tastes and requirements. Voice applications can be created and launched in a timely manner, with the adaptability to modify templates and roll out new voice features as needed. We handle the backend and infrastructure on reliable commercial cloud servers, offering a unified solution for managing applications across various voice-enabled platforms. This strategy not only enhances the customer experience but also optimizes business operations significantly. Ultimately, by embracing voice technology, companies can foster deeper connections with their clients and cultivate long-term loyalty.

Media

Media

Integrations Supported

Microsoft Clarity
Microsoft Copilot
PayPal
Shopify
Stripe

Integrations Supported

Microsoft Clarity
Microsoft Copilot
PayPal
Shopify
Stripe

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

about.ads.microsoft.com/en/blog/post/january-2026/conversations-that-convert-copilot-checkout-and-brand-agents

Company Facts

Organization Name

Blutag

Date Founded

2015

Company Location

United States

Company Website

blu.ai/

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