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What is Copilot Checkout?

Microsoft has unveiled two cutting-edge AI-driven commerce features, Copilot Checkout and Brand Agents, designed to optimize the customer journey from the initial search to the final purchase. These innovations enable users to explore, assess, and complete transactions all within an AI chat interface, ensuring that merchants maintain control over sales and customer communications. Copilot Checkout enhances the shopping experience by integrating a smooth conversational interface for both shopping and payment processes into the Microsoft Copilot AI platform, allowing customers to ask about products, receive customized suggestions, and finalize transactions without needing to leave the chat, with payment facilitated by trusted partners like PayPal, Shopify, and Stripe. On the other hand, Brand Agents act as AI shopping assistants that can be deployed on merchants' websites, initially through platforms such as Shopify and Microsoft Clarity, delivering personalized and brand-focused support, responding to customer inquiries in a manner that reflects the brand's unique voice, and helping visitors navigate products and resolve any concerns. This powerful combination of features not only enhances the overall shopping experience but also enables brands to retain their identity while connecting with customers more effectively, ultimately fostering a deeper relationship between consumers and retailers. As the landscape of e-commerce evolves, these tools represent a significant step forward in leveraging AI to enhance customer engagement and streamline transactions.

What is Charles?

We assist brands in leading the way in conversational commerce by seamlessly merging chat applications, shopping systems, and bots into a cohesive and user-friendly design. Meet charles: the ultimate conversational commerce suite specifically crafted for consumer brands eager to foster connections and engage with their clientele. This platform features a stunning and intuitive user interface that effectively links commerce backends with messaging APIs. You can incorporate your product catalog and checkout processes within interactive chat journeys. Additionally, you can gather opt-ins, build subscriber lists, and keep your customers informed about new campaigns, product launches, restocks, and shipment tracking updates. Our approach transforms website visitors into significant conversations, ultimately leading to improved conversion rates and reduced return rates. We believe that chat serves dual purposes: enhancing customer retention while also driving acquisition. Your top clients can enjoy the benefits of a personal concierge experience at scale, eliminating the necessity for logins. By integrating with the daily habits of your customers, you can meet them where they are. It's worth noting that messenger apps have now surpassed social networks in popularity by 20%, indicating a significant shift in consumer communication preferences. This evolution presents a unique opportunity for brands to engage effectively and meaningfully.

Media

Media

Integrations Supported

Shopify
Dialogflow
Facebook Messenger
Google Business Profile
Microsoft Clarity
Microsoft Copilot
PayPal
Spryker
Stripe
WhatsApp
WooCommerce
iMessage

Integrations Supported

Shopify
Dialogflow
Facebook Messenger
Google Business Profile
Microsoft Clarity
Microsoft Copilot
PayPal
Spryker
Stripe
WhatsApp
WooCommerce
iMessage

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

about.ads.microsoft.com/en/blog/post/january-2026/conversations-that-convert-copilot-checkout-and-brand-agents

Company Facts

Organization Name

Charles

Date Founded

2019

Company Location

Germany

Company Website

www.hello-charles.com

Categories and Features

Categories and Features

Chatbot

Call to Action
Context and Coherence
Human Takeover
Inline Media / Videos
Machine Learning
Natural Language Processing
Payment Integration
Prediction
Ready-made Templates
Reporting / Analytics
Sentiment Analysis
Social Media Integration

Conversational AI

Code-free Development
Contextual Guidance
For Developers
Intent Recognition
Multi-Languages
Omni-Channel
On-Screen Chats
Pre-configured Bot
Reusable Components
Sentiment Analysis
Speech Recognition
Speech Synthesis
Virtual Assistant

Conversational Marketing

Appointment Scheduling
Audience Segmentation
Chatbot
Email Automation
Group Messaging
Human Handover
Lead Distribution
Lead Qualification
Mobile Messaging
Multi-Channel Communication
Product Recommendations
Video Chat

Customer Service

Alerts / Escalation
Appointment Management
Call Center Management
Email Management
Knowledge Base
Live Chat
Performance Metrics
Queue Management
Self Service Portal
Social Media Integration
Surveys & Feedback
Virtual Assistant
Workflow Management

Social Selling

Automated Publishing
Compliance Management
Content Discovery
Content Management
Employee Advocacy
Gamification
Lead Engagement
Performance Metrics
Pre-Approved Content Library
Single Sign On
Social Media Monitoring

WhatsApp Marketing

API
Alerts
Autoresponder
Bulk Messaging
Campaign Management
Contact Management
Multi-Language Support
Reporting / Analytics

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