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What is Copilot Checkout?

Microsoft has unveiled two cutting-edge AI-driven commerce features, Copilot Checkout and Brand Agents, designed to optimize the customer journey from the initial search to the final purchase. These innovations enable users to explore, assess, and complete transactions all within an AI chat interface, ensuring that merchants maintain control over sales and customer communications. Copilot Checkout enhances the shopping experience by integrating a smooth conversational interface for both shopping and payment processes into the Microsoft Copilot AI platform, allowing customers to ask about products, receive customized suggestions, and finalize transactions without needing to leave the chat, with payment facilitated by trusted partners like PayPal, Shopify, and Stripe. On the other hand, Brand Agents act as AI shopping assistants that can be deployed on merchants' websites, initially through platforms such as Shopify and Microsoft Clarity, delivering personalized and brand-focused support, responding to customer inquiries in a manner that reflects the brand's unique voice, and helping visitors navigate products and resolve any concerns. This powerful combination of features not only enhances the overall shopping experience but also enables brands to retain their identity while connecting with customers more effectively, ultimately fostering a deeper relationship between consumers and retailers. As the landscape of e-commerce evolves, these tools represent a significant step forward in leveraging AI to enhance customer engagement and streamline transactions.

What is Charles?

We assist brands in leading the way in conversational commerce by seamlessly merging chat applications, shopping systems, and bots into a cohesive and user-friendly design. Meet charles: the ultimate conversational commerce suite specifically crafted for consumer brands eager to foster connections and engage with their clientele. This platform features a stunning and intuitive user interface that effectively links commerce backends with messaging APIs. You can incorporate your product catalog and checkout processes within interactive chat journeys. Additionally, you can gather opt-ins, build subscriber lists, and keep your customers informed about new campaigns, product launches, restocks, and shipment tracking updates. Our approach transforms website visitors into significant conversations, ultimately leading to improved conversion rates and reduced return rates. We believe that chat serves dual purposes: enhancing customer retention while also driving acquisition. Your top clients can enjoy the benefits of a personal concierge experience at scale, eliminating the necessity for logins. By integrating with the daily habits of your customers, you can meet them where they are. It's worth noting that messenger apps have now surpassed social networks in popularity by 20%, indicating a significant shift in consumer communication preferences. This evolution presents a unique opportunity for brands to engage effectively and meaningfully.

Media

Media

Integrations Supported

Shopify
Microsoft Clarity
Microsoft Copilot
PayPal
Stripe

Integrations Supported

Shopify
Dialogflow
Facebook Messenger
Google Business Profile
Spryker
WhatsApp
WooCommerce
iMessage

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Share some details about your situation for conversational commerce. We will reach out to you and follow-up on your individual case. 100% personalized. 👼

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

about.ads.microsoft.com/en/blog/post/january-2026/conversations-that-convert-copilot-checkout-and-brand-agents

Company Facts

Organization Name

Charles

Date Founded

2019

Company Location

Germany

Company Website

www.hello-charles.com

Categories and Features

Categories and Features

Chatbot

Call to Action
Human Takeover
Payment Integration
Ready-made Templates
Reporting / Analytics
Social Media Integration

Conversational AI

Code-free Development
Multi-Languages
Omni-Channel
Pre-configured Bot

Conversational Marketing

Audience Segmentation
Chatbot
Human Handover
Mobile Messaging
Multi-Channel Communication
Product Recommendations

Customer Service

Knowledge Base
Live Chat
Performance Metrics
Self Service Portal
Social Media Integration

Social Selling

Content Management
Lead Engagement
Performance Metrics
Pre-Approved Content Library
Single Sign On

WhatsApp Marketing

API
Alerts
Autoresponder
Bulk Messaging
Campaign Management
Contact Management
Multi-Language Support
Reporting / Analytics

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