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What is Copilot Checkout?

Microsoft has unveiled two cutting-edge AI-driven commerce features, Copilot Checkout and Brand Agents, designed to optimize the customer journey from the initial search to the final purchase. These innovations enable users to explore, assess, and complete transactions all within an AI chat interface, ensuring that merchants maintain control over sales and customer communications. Copilot Checkout enhances the shopping experience by integrating a smooth conversational interface for both shopping and payment processes into the Microsoft Copilot AI platform, allowing customers to ask about products, receive customized suggestions, and finalize transactions without needing to leave the chat, with payment facilitated by trusted partners like PayPal, Shopify, and Stripe. On the other hand, Brand Agents act as AI shopping assistants that can be deployed on merchants' websites, initially through platforms such as Shopify and Microsoft Clarity, delivering personalized and brand-focused support, responding to customer inquiries in a manner that reflects the brand's unique voice, and helping visitors navigate products and resolve any concerns. This powerful combination of features not only enhances the overall shopping experience but also enables brands to retain their identity while connecting with customers more effectively, ultimately fostering a deeper relationship between consumers and retailers. As the landscape of e-commerce evolves, these tools represent a significant step forward in leveraging AI to enhance customer engagement and streamline transactions.

What is Cleverific?

Cleverific is a Shopify order editing and post-purchase revenue platform designed to reduce customer support tickets and increase revenue before fulfillment. The app gives customers a self-serve window after checkout so they can fix common order issues without emailing or messaging support. Shoppers can update details such as shipping addresses, quantities, sizes, products, and other order information depending on the rules the merchant configures. Merchants can decide how long orders stay editable and control permissions at the order, customer, or line-item level. Cleverific is mobile-first by design, making it easier for customers to edit orders from the devices they are most likely to use after checkout. The platform also includes post-purchase upsell and cross-sell tools that present targeted offers while customers are still engaged with their order. Its revenue features include free-shipping nudges, product recommendations, A/B testing, upsell and downsell flows, replenishment triggers, win-back offers, subscription offers, and one-click repeat purchases. Cleverific can connect retention workflows to tools such as Klaviyo and Attentive so brands can follow up with customers at the right moment. The platform integrates with major Shopify ecosystem tools, ERPs, 3PLs, email platforms, and shipping systems to keep orders synced in real time. Support teams can use Cleverific to shift routine order-change requests into self-service while focusing on higher-value customer conversations and revenue opportunities. By combining configurable order editing, customer portals, post-purchase offers, retention automation, fulfillment-aware integrations, and support deflection, Cleverific helps Shopify brands create a smoother and more profitable post-checkout experience.

Media

Media

Integrations Supported

Shopify
Microsoft Clarity
Microsoft Copilot
PayPal
Stripe

Integrations Supported

Shopify
Parachute
Shopify Flow

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$59/month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

about.ads.microsoft.com/en/blog/post/january-2026/conversations-that-convert-copilot-checkout-and-brand-agents

Company Facts

Organization Name

Cleverific

Date Founded

2015

Company Location

United States

Company Website

cleverific.com

Categories and Features

Categories and Features

eCommerce Tools

Not specified

Order Management

Not specified

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