CrossCap Marketing Calendar vs. Simple Admation

Introducing a groundbreaking marketing campaign calendar that will enhance and simplify all your marketing activities. This innovative tool synchronizes your marketing strategies and initiatives while providing a detailed overview of your marketing mix customized for different customer segments. Along with comprehensive campaign calendars, it features in-depth customer journey maps that outline every step of the process. This centralized platform allows for the effortless launch of campaigns, requiring no technical know-how. The cloud-based marketing calendar is specifically designed to meet the unique needs of your business, offering zoom navigation that provides views of your plans from daily to yearly perspectives. With customizable filters available for both calendar and planning views, you can easily modify it to improve your existing marketing processes and workflow. This cutting-edge solution also enhances the quality and precision of your data, enabling you to make informed strategic marketing decisions. By seamlessly integrating with your existing marketing ecosystem via APIs, you can connect with various tools including project management software and social media content platforms. Stay informed with real-time notifications about any changes made to the marketing plan, and easily identify who made those modifications. In addition, foster collaboration and facilitate meaningful discussions about vital marketing campaign strategies and insights with your team, driving overall success. This tool is crafted not only to organize but also to elevate and transform your entire marketing strategy, ensuring you stay ahead in a competitive landscape. Ultimately, it serves as a catalyst for innovation and growth within your marketing efforts.

Simple Admation is a marketing approval workflow, online proofing and project management platform built by Simple Marketing Solutions (simple.io) for marketing teams, creative agencies and regulated organisations in banking, insurance, health and retail. The problem Admation solves: marketing teams managing high volumes of campaign content typically rely on email chains, shared drives and disconnected review tools. The result is version confusion, missed deadlines, duplicated feedback and approval processes that lack a defensible audit trail — a real compliance risk in regulated industries. Admation manages the complete creative production process from structured brief to final approved asset in a single platform. • Project management: structured brief templates capture requirements before creative work begins. Task scheduling runs against live resource capacity, with campaign calendars, Gantt timelines and dashboards giving managers full visibility across every active project. • Approval workflow: assets route through sequenced, multi-level approval pathways. Stakeholders annotate directly online — print, digital, video and HTML — with all feedback consolidated in one view. Automated reminders keep reviewers accountable. Batch approvals and forwarding tools cut high-volume review cycle costs. • Online proofing: side-by-side revision comparison and consolidated feedback give creative teams a single source of truth across every review cycle. • Compliance: tamper-proof audit trail records every review action and approval decision with timestamps and reviewer attribution — exportable for regulatory submission. Mandatory checklists ensure compliance steps are confirmed before sign-off. • Resource management: live resource planner, time tracking, skill-based scheduling and workload dashboards. Used by Bupa, Bendigo Bank, RACV, HESTA, Hollard, Woolworths, Mondelez, Spotlight and Tourism Australia. Standalone product by Simple Marketing Solutions (simple.io)