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What is Drift?

Drift is a conversational marketing and sales platform that enables businesses to engage website visitors through AI-powered chat experiences. The platform allows companies to replace static lead forms with interactive conversations that help capture and qualify leads in real time. Drift’s AI chat agents greet website visitors, answer questions, and guide potential buyers toward relevant information, meetings, or product demonstrations. By identifying visitors and analyzing engagement signals, the platform helps businesses recognize high-intent prospects and personalize interactions. Drift can also reveal valuable visitor data such as company details, location, and account history, giving sales teams better context for conversations. Once a visitor is identified as a qualified lead, the platform routes them directly to the appropriate sales representative or workflow. This immediate engagement helps shorten sales cycles and improves the overall buyer experience. Drift also provides detailed reporting and analytics that allow teams to track conversation performance, measure engagement, and attribute results to revenue outcomes. Marketing teams can use these insights to optimize their messaging and identify which conversations generate the most qualified leads. The platform integrates with CRM systems, sales engagement tools, and marketing automation platforms to ensure a unified revenue workflow. By enabling real-time communication with website visitors, Drift helps companies turn website traffic into meaningful sales conversations. Ultimately, the platform empowers marketing and sales teams to connect with buyers at the right moment and accelerate pipeline growth.

What is 9Lenses?

Attract potential customers by delivering customized insights that align with their individual requirements. Identify and convert genuinely interested leads into buyers effectively. Provide your sales team with the intelligence they need to turn prospects into devoted customers. Approach potential buyers with personalized business insights that directly relate to their circumstances. Secure successful deals by focusing discussions on the specific challenges faced by the buyer. Dedicate your resources to the most promising opportunities in your pipeline. Employ assessments to tailor the buyer's journey, ensuring a unique experience that builds connection. Shape the buyer’s understanding of their challenges, needs, and future possibilities with precision. Showcase your expertise to potential customers using personalized scorecards that enhance their decision-making process. Build trust and credibility with leads even prior to their interaction with the sales team. Distinguish your solutions from competitors by emphasizing unique advantages. Identify leads who show a strong interest in solving their operational issues. Boost the marketing-generated pipeline by increasing engagement with potential clients. Enable more sales meetings by leveraging insights from real-time assessments, allowing for prompt follow-ups. Use the challenges identified as leverage for scheduling new meetings, which can lead to more successful closings by aligning discussions with the specific obstacles buyers encounter. Furthermore, continuously prioritizing a customer-centric approach will significantly improve overall satisfaction and foster long-term loyalty among your clients. By doing so, you create a positive feedback loop that reinforces the value of your offerings.

Media

Media

Integrations Supported

6sense
Alore
Aritic Mail
Autoklose
Casted
Cyclr
Dimension Labs
LinkedIn
Lyftrondata
Microsoft 365
Morphic
ON24
Revamp CRM
Stackreaction
StarfishETL
Triblio
Vidyard
Wufoo
Wynter
Zoho Directory

Integrations Supported

6sense
Alore
Aritic Mail
Autoklose
Casted
Cyclr
Dimension Labs
LinkedIn
Lyftrondata
Microsoft 365
Morphic
ON24
Revamp CRM
Stackreaction
StarfishETL
Triblio
Vidyard
Wufoo
Wynter
Zoho Directory

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesloft

Date Founded

2011

Company Location

United States

Company Website

www.salesloft.com/platform/drift

Company Facts

Organization Name

9Lenses

Date Founded

2011

Company Location

United States

Company Website

www.9lenses.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Chatbot

Call to Action
Context and Coherence
Human Takeover
Inline Media / Videos
Machine Learning
Natural Language Processing
Payment Integration
Prediction
Ready-made Templates
Reporting / Analytics
Sentiment Analysis
Social Media Integration

Conversational AI

Code-free Development
Contextual Guidance
For Developers
Intent Recognition
Multi-Languages
Omni-Channel
On-Screen Chats
Pre-configured Bot
Reusable Components
Sentiment Analysis
Speech Recognition
Speech Synthesis
Virtual Assistant

Conversational Marketing

Appointment Scheduling
Audience Segmentation
Chatbot
Email Automation
Group Messaging
Human Handover
Lead Distribution
Lead Qualification
Mobile Messaging
Multi-Channel Communication
Product Recommendations
Video Chat

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Nurturing

A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Categories and Features

Assessment

Certification Management
Individualized Assessments
Multi-User Collaboration
Proctoring
Scoring
Skill Testing
Surveys
Test / Quiz Creation

Content Creation

Advertising Content Creation
Case Study Creation
Collaboration Tools
Content Calendar
Content Creator Marketplace
Content Curation
Content Planning
Content Topic Research
Create Reports
Marketing Content Creation
Quiz Creation
Sales Content Creation
Template Creation
User-Generated Content
Video Content Creation
Visual Content Creation
Written Content Creation

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

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