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What is Drift?

Drift is a conversational marketing and sales platform that enables businesses to engage website visitors through AI-powered chat experiences. The platform allows companies to replace static lead forms with interactive conversations that help capture and qualify leads in real time. Drift’s AI chat agents greet website visitors, answer questions, and guide potential buyers toward relevant information, meetings, or product demonstrations. By identifying visitors and analyzing engagement signals, the platform helps businesses recognize high-intent prospects and personalize interactions. Drift can also reveal valuable visitor data such as company details, location, and account history, giving sales teams better context for conversations. Once a visitor is identified as a qualified lead, the platform routes them directly to the appropriate sales representative or workflow. This immediate engagement helps shorten sales cycles and improves the overall buyer experience. Drift also provides detailed reporting and analytics that allow teams to track conversation performance, measure engagement, and attribute results to revenue outcomes. Marketing teams can use these insights to optimize their messaging and identify which conversations generate the most qualified leads. The platform integrates with CRM systems, sales engagement tools, and marketing automation platforms to ensure a unified revenue workflow. By enabling real-time communication with website visitors, Drift helps companies turn website traffic into meaningful sales conversations. Ultimately, the platform empowers marketing and sales teams to connect with buyers at the right moment and accelerate pipeline growth.

What is Audienti?

Leverage the power of social media to uncover fresh opportunities, engage with customers, and close sales effectively. By implementing a streamlined setup, you can foster more conversations and boost your deal closures, leading to a steady stream of new leads. This technique is adaptable, making it suitable for both B2B and B2C sectors, regardless of how intricate or niche your industry may be. Central to this approach is the importance of dialogue in the sales process, which is why Audienti emphasizes meaningful discussions over basic demographic data. This focus allows you to interact with genuinely interested parties rather than relying on cold outreach, resulting in improved conversion rates when compared to traditional communication methods like emails or phone calls. Instead of confining discussions to set topics, our AI bot can be tailored to fit your unique conversational objectives. Those engaged in these pertinent conversations not only resonate with your business ethos but also display a heightened enthusiasm for what you offer. You have the ability to manage the intent engine that recognizes these discussions, facilitating precise targeting in your outreach strategies. This method proves equally effective across various industries, including higher-end B2C markets and B2B environments. By embracing this strategy, you can seamlessly turn informal exchanges into meaningful business prospects, ultimately enhancing your overall success. Thus, reimagining your engagement tactics can lead to unprecedented growth for your organization.

Media

Media

Integrations Supported

Acadle
Airbyte
Aritic Desk
Autoklose
CallTrackingMetrics
ClientZen
Dasha
Demandbase
Feederloop
Lytics
Microsoft Outlook
Product Marketing Alliance
Retently
Salesloft
Shift
WeWeb
Webflow
Wynter
Zapier
Zight

Integrations Supported

Acadle
Airbyte
Aritic Desk
Autoklose
CallTrackingMetrics
ClientZen
Dasha
Demandbase
Feederloop
Lytics
Microsoft Outlook
Product Marketing Alliance
Retently
Salesloft
Shift
WeWeb
Webflow
Wynter
Zapier
Zight

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$500 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesloft

Date Founded

2011

Company Location

United States

Company Website

www.salesloft.com/platform/drift

Company Facts

Organization Name

Audienti

Company Website

audienti.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Chatbot

Call to Action
Context and Coherence
Human Takeover
Inline Media / Videos
Machine Learning
Natural Language Processing
Payment Integration
Prediction
Ready-made Templates
Reporting / Analytics
Sentiment Analysis
Social Media Integration

Conversational AI

Code-free Development
Contextual Guidance
For Developers
Intent Recognition
Multi-Languages
Omni-Channel
On-Screen Chats
Pre-configured Bot
Reusable Components
Sentiment Analysis
Speech Recognition
Speech Synthesis
Virtual Assistant

Conversational Marketing

Appointment Scheduling
Audience Segmentation
Chatbot
Email Automation
Group Messaging
Human Handover
Lead Distribution
Lead Qualification
Mobile Messaging
Multi-Channel Communication
Product Recommendations
Video Chat

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Nurturing

A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Categories and Features

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

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