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What is Equativ?

Equativ emerges as a leading independent entity in the advertising technology field, delivering a comprehensive suite of solutions designed for both advertisers and publishers. Founded in 2001 and headquartered in Paris, France, with a significant presence in New York, Equativ boasts an all-encompassing platform that includes an ad server, supply-side platform (SSP), and demand-side platform (DSP). This integrated approach enables clients to effectively manage and optimize their digital advertising activities across various channels and formats. In June 2024, a strategic partnership with Sharethrough was established, creating one of the largest independent advertising platforms in the world and greatly enhancing its market influence. Committed to core values of transparency, privacy, and sustainability, Equativ continually pushes the limits of innovation within the digital advertising industry. This dedication not only empowers clients to achieve remarkable outcomes but also ensures that consumer rights are upheld throughout the process. The transformation of Equativ is a testament to its ability to respond proactively to the evolving landscape of the advertising sector, ensuring relevance in a rapidly changing environment. Through its ongoing growth and development, the company aims to lead the charge in shaping the future of advertising technology.

What is Adtelligent?

Adtelligent empowers publishers by fostering technology independence, enabling them to connect with demand seamlessly while avoiding hidden fees and preserving their revenue. Our platform is equipped with strong ad serving features, innovative header bidding options, and a variety of tools that facilitate alternative routes for buyers. With a focus on maximizing revenue and streamlining integration, we have developed an open platform specifically aimed at managing Header Bidding efficiently. Although the advancements in programmatic advertising and data utilization have significantly enhanced efficiency for advertisers, they have also imposed substantial costs on media owners. In their quest for revenue growth, many publishers have sacrificed their independence, forming intricate partnerships with demand partners and intermediaries. This transition has caused publishers to lose oversight over the sale of their audience to prospective buyers, threatening the core principles of their business model. Additionally, by prioritizing immediate profits through these partnerships, publishers may jeopardize their long-term viability and financial health in an ever-changing digital environment. Ultimately, it is crucial for publishers to reclaim control and navigate this landscape with strategies that ensure lasting success.

Media

Media

Integrations Supported

Commanders Act
DV Publisher Suite
FuseCommander
Illuma
MINT
Madyourself
ParkAve
TrustCommander

Integrations Supported

The Moneytizer

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Equativ

Date Founded

2001

Company Location

France

Company Website

www.equativ.com

Company Facts

Organization Name

Adtelligent

Date Founded

2008

Company Location

United States

Company Website

adtelligent.com

Categories and Features

Ad Networks

Not specified

Ad Server

Not specified

Display Advertising

Not specified

Categories and Features

Ad Server

Not specified

Advertising Agency

Campaign Management
Document Management

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