Equativ vs. Amazon Unified Ad Marketplace (UAM)

Admiral is the category leader for adblock recovery for publishers and the creator of Visitor Relationship Management (VRM). Trusted by thousands of publishers and backed by more than a decade of expertise, Admiral helps recover millions of dollars in advertising revenue lost to adblockers, privacy tools, DNS filtering, VPNs, network-level blocking, and other forms of monetization disruption. Admiral's Full Spectrum Adblock Recovery approach recognizes that no single recovery method can address every blocker, visitor, or revenue opportunity. Publishers can apply different recovery approaches across their audience—and combine them when appropriate—to expand recovery coverage and maximize total adblock revenue. Beyond ad recovery, Admiral helps publishers recover and grow revenue through subscriptions, registrations, first-party data, consent management, email acquisition, social audience growth, donations, and other visitor monetization strategies. This unified approach helps publishers reduce revenue leakage, increase visitor lifetime value, and strengthen direct audience relationships. Key capabilities include: • Full Spectrum Adblock Recovery across diverse blocker types and visitor situations • AI-powered Visitor Copilot for conversational engagement, audience guidance, and revenue growth • Digital subscriptions, paywalls, memberships, and donation programs • GDPR, CCPA, IAB, and Google-certified consent management • First-party data collection, audience segmentation, and visitor identification • Marketing automation, journey shaping, and AI-powered optimization • Email growth, social audience growth, registrations, and engagement campaigns • Analytics, testing, personalization, and revenue performance measurement Admiral's no-code platform can be deployed quickly and optimized continuously, helping publishers maximize revenue recovery, audience growth, and overall monetization performance.

Become part of the community of over 100,000 businesses that have enhanced their paid advertising strategies by registering for our acclaimed platform. With our solution, you can drastically minimize the time spent managing and refining your Google, Microsoft Advertising, or Facebook Ads campaigns to just a few minutes each day. Adzooma’s PPC platform, powered by artificial intelligence and machine learning, ensures effortless campaign oversight, continuous optimization around the clock, and sophisticated automation, all presented through a user-friendly interface. Discover more than 50 actionable improvement opportunities with just a click, allowing you to easily enhance your campaigns. Additionally, you can monitor PPC performance and identify areas of overspending or underspending, ultimately boosting your quality score, conversions, and return on investment. By utilizing our platform, you pave the way for smarter advertising and sustainable growth for your business.

TrafficGuard eliminates the anxiety associated with harmful traffic affecting the success of your advertising campaigns. Our cutting-edge technology, powered by machine learning and artificial intelligence, detects and prevents both straightforward and intricate fraudulent traffic in real time, guaranteeing that your advertising budget focuses on authentic, high-quality clicks and conversions. This not only results in improved campaign performance but also boosts your return on ad spend (ROAS). With this comprehensive solution, every dollar of your advertising investment is protected, enabling you to focus on achieving your marketing goals without worry. Allow TrafficGuard to manage ad fraud protection, empowering you to oversee your Google Search (PPC) campaigns, mobile user acquisition initiatives, affiliate expenditures, and social media promotions with ease. Moreover, we offer expert campaign management and outstanding customer support, solidifying our position as a trustworthy ally for all your ad fraud protection requirements. By choosing TrafficGuard, you also gain access to insightful analytics that can further inform your marketing strategy.

CareLineLive is an all-in-one, cloud-based homecare management platform trusted by over 700 home care agencies and domiciliary care providers across the UK and Australia. The platform covers rostering, scheduling, care planning, care monitoring (ECM), eMAR, payroll, invoicing and the Care Circle portal for friends and family. Subscription includes CQC (Care Quality Commission) and CIW (Care Inspectorate Wales) compliance tool MOA Benchmarking to deliver a solution combining both homecare management and compliance. Customers find the comprehensive functionality easy to use because of the intuitive user interface and enjoy excellent day-to-day support which is recognised by CareLineLive’s high rating on Trustpilot. CareLineLive is an NHS England Assured Supplier for Digital Social Care Records (DSCR). CareLineLive is accredited to ISO 27001 (Information Security), ISO 9001 (Quality Management), and Cyber Essentials Plus. In addition to being hosted on secure AWS servers with data stored in the UK (or Australia for customers there) for data sovereignty. Founded in 2014, CareLineLive is led by Managing Director Josh Hough and is headquartered in West Sussex with offices in London and Melbourne. CareLineLive is part of MAS Technicae Group and received majority investment from technology-focused investment firm Accel-KKR in June 2025. Sister companies under the same group include compliance specialist MOA and Australian aged care software provider Health Metrics. CareLineLive includes: Electronic Medication Administration Records (eMAR) for medication management Care rostering software with AI-assisted scheduling Carer Companion mobile app for Android & iOS Care Circle Portal for family member access GP Connect integration for NHS patient records Payroll and invoicing automation CQC compliance tools for UK care providers Fully managed handsets with remote wipe MOA Benchmarking's audit tool for CQC/CIW compliance

CTM is an AI-powered conversation intelligence, call tracking, and customer engagement platform developed to help organizations connect marketing activities with customer interactions and revenue generation. Originally known as CallTrackingMetrics, the platform combines marketing attribution, communication management, lead nurturing, and contact center capabilities within a unified system. Its call tracking functionality uses dynamic number insertion and dedicated tracking numbers to identify which advertisements, keywords, websites, and campaigns generate inbound phone calls. The software also captures text messages, web form submissions, and chat interactions to provide visibility into customer engagement across multiple communication channels. Conversation intelligence tools use artificial intelligence to transcribe recordings, summarize discussions, evaluate customer sentiment, identify important topics, and score interactions. Its AskAI functionality allows users to investigate conversation data and extract insights about customer needs, objections, and purchasing behavior. CTM VoiceAI provides automated voice agents that can answer calls, qualify leads, schedule appointments, and direct callers to appropriate employees or departments. Intelligent routing capabilities distribute incoming inquiries based on factors such as location, availability, agent skills, customer history, and custom business rules. Workflow automation enables organizations to trigger follow-up messages, internal notifications, CRM updates, and advertising conversion events using customer interaction data. Reporting tools include real-time activity dashboards, campaign performance analysis, advertising return on investment, agent productivity monitoring, and customizable reports for businesses and marketing agencies. CTM supports integrations with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications while providing APIs, webhooks, and white-label options.

Passwork is a corporate password manager available as a self-hosted solution or a secure cloud service. Built and headquartered in Barcelona, Spain, it was designed from the ground up to satisfy GDPR, NIS2, ENS, and related European compliance requirements. The self-hosted version keeps credentials on your own servers, while the cloud option is hosted in secure German data centers. Zero-knowledge architecture and client-side AES-256 encryption ensure your data remains fully under your control and inaccessible to third parties. ISO/IEC 27001 certified. Enterprises across industries use Passwork to handle secure password sharing, privileged access management, and centralized credential governance — with full confidence that their secrets are protected.

Jscrambler is the leader in Client-Side Security, protecting the code, data, and digital interactions that power modern web applications. As organizations increasingly adopt AI-generated code, third-party software components, and AI-powered agents, more critical application logic and sensitive data are exposed within the browser. Jscrambler provides the security and governance layer for this environment, giving enterprises visibility and control over what happens at runtime. The Jscrambler Client-Side Security Platform is powered by a Behavioral Enforcement Core that continuously monitors and enforces how application code, including AI-generated code, third-party scripts, AI agents, and sensitive data behave in the browser. By enforcing software integrity and data governance at runtime, Jscrambler helps organizations prevent client-side attacks, protect sensitive data, and maintain control over digital experiences. Trusted by organizations across financial services, retail, travel, healthcare, and other industries, Jscrambler helps enterprises address client-side security and compliance requirements including PCI DSS, GDPR, HIPAA, CIPA, CCPA, and the EU AI Act.

3Q is the European digital infrastructure for enterprise video: live streaming, video-on-demand, webcasting, and the infrastructure behind OTT and FAST channels, run independently of US hyperscalers. For organisations where data sovereignty is a compliance requirement rather than a preference, 3Q answers the audit question first. The video platform runs on 3Q's own independent European video infrastructure, GDPR-compliant and processes are ISO/IEC 27001 certified. Corporate Communications: You broadcast town halls, Shareholders' Meetings, and press conferences as webcasts to a few or tens of thousands of viewers, with no limit on data volume. Every broadcast records automatically with Live2VOD and stays available on demand. Marketing and Knowledge: You publish video-on-demand to customers and partners and build a secure internal library for training and onboarding. Video AI adds automatic subtitles, transcriptions, and translations, which opens international audiences without manual work. Player and Reach: The cookie-free and consent-free HTML5 video player needs no consent banner, is accessible in accordance with WCAG 2.1/BITV 2.0, and carries your branding. The 3Q Content Delivery Network with multi-CDN delivers worldwide, including a China setup with ICP filing. Measurement: 3Q Analytics provides several metrics such as data on reach, playback time, and engagement for each asset. This data can be filtered and exported so you can demonstrate your results. 3Q is the right choice when compliance has to be demonstrable rather than assumed, and when a team needs a turnkey video platform instead of building and staffing one. Costs stay predictable: modular pay-as-you-go with no base fee and no forced bundles. Headquartered in Munich, 3Q offers single sign-on, a REST video API that fits your existing workflows, and 24/7 support from real video experts.

Source Defense plays a crucial role in safeguarding web safety by securing data precisely at the point of entry. Its platform delivers a straightforward yet powerful approach to ensuring data security and meeting privacy compliance requirements. This solution effectively tackles the threats and risks associated with the growing reliance on JavaScript, third-party vendors, and open-source code within your online assets. By providing various options for code security, it also fills a significant gap in managing the risks of third-party digital supply chains, which includes regulating the actions of third-party, fourth-party, and beyond JavaScript that enhance your website's functionality. Furthermore, Source Defense Platform defends against a wide range of client-side security threats, such as keylogging, formjacking, and digital skimming, while also offering protection against Magecart attacks by extending security measures from the browser to the server environment. In doing so, it ensures a comprehensive security framework that adapts to the complexities of modern web interactions.

Banyan Technology powers intelligent freight management with the LIVE Connect® platform, a comprehensive solution for managing over-the-road (OTR) shipping. Tailored for Shippers, 3PLs and logistics partners, LIVE Connect enables seamless execution across Truckload (TL), Less-Than-Truckload (LTL), Parcel and Final Mile with advanced automation and predictive insights. Using AI and business intelligence, the platform automates rating, booking, auditing and tracking processes while eliminating costly manual workflows. Users gain real-time access to pricing, carrier performance and shipping analytics through native TMS capabilities or streamlined API integrations. With more direct carrier connections than any other provider, Banyan delivers maximum flexibility and control for end-to-end freight execution. Built to scale with evolving supply chains, Banyan Technology’s innovations have helped thousands of clients optimize operations and reduce freight spend since 2001. Headquartered in Cleveland, Ohio, Banyan continues to lead with client-first enhancements and award-winning service.