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What is Equativ?
Equativ emerges as a leading independent entity in the advertising technology field, delivering a comprehensive suite of solutions designed for both advertisers and publishers. Founded in 2001 and headquartered in Paris, France, with a significant presence in New York, Equativ boasts an all-encompassing platform that includes an ad server, supply-side platform (SSP), and demand-side platform (DSP). This integrated approach enables clients to effectively manage and optimize their digital advertising activities across various channels and formats. In June 2024, a strategic partnership with Sharethrough was established, creating one of the largest independent advertising platforms in the world and greatly enhancing its market influence. Committed to core values of transparency, privacy, and sustainability, Equativ continually pushes the limits of innovation within the digital advertising industry. This dedication not only empowers clients to achieve remarkable outcomes but also ensures that consumer rights are upheld throughout the process. The transformation of Equativ is a testament to its ability to respond proactively to the evolving landscape of the advertising sector, ensuring relevance in a rapidly changing environment. Through its ongoing growth and development, the company aims to lead the charge in shaping the future of advertising technology.
What is Auxo Ads?
Auxo Ads, a product of Cyber Media Research and Services Limited (CMRSL), is an advanced supply side platform (SSP) that leverages AI and machine learning technology to enhance ad bidding for publishers while ensuring a seamless user experience. By utilizing Auxo Ads, publishers can effectively optimize their advertising inventory, thus boosting their revenue through both programmatic and high-quality direct orders. The platform empowers publishers to efficiently manage their ad inventory, catering to the needs of direct programmatic buyers and various ad networks simultaneously. Additionally, publishers benefit from a comprehensive reporting system that offers in-depth analytics, enabling them to make informed decisions to maximize their revenue potential. With its innovative features, Auxo Ads stands out as a vital tool for any publisher seeking to navigate the complexities of digital advertising.
Media
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Integrations Supported
Commanders Act
DV Publisher Suite
FuseCommander
Illuma
MINT
Madyourself
ParkAve
TrustCommander
Integrations Supported
API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
Pricing not provided
Free Trial Offered?
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
24 Hour Support
Training Options
Documentation Hub
Training Options
On-Site Training
Company Facts
Organization Name
Equativ
Date Founded
2001
Company Location
France
Company Website
www.equativ.com
Company Facts
Organization Name
Cyber Media Research and Services Limited
Date Founded
1996
Company Location
India
Company Website
auxoads.com
Categories and Features
Ad Networks
Not specified
Ad Server
Not specified
Demand-Side Platforms (DSP)
Not specified
Display Advertising
Not specified
Supply-Side Platforms (SSP)
Not specified
Categories and Features
Ad Intelligence
Not specified
Display Advertising
Not specified
Supply-Side Platforms (SSP)
Not specified