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What is Equativ?

Equativ emerges as a leading independent entity in the advertising technology field, delivering a comprehensive suite of solutions designed for both advertisers and publishers. Founded in 2001 and headquartered in Paris, France, with a significant presence in New York, Equativ boasts an all-encompassing platform that includes an ad server, supply-side platform (SSP), and demand-side platform (DSP). This integrated approach enables clients to effectively manage and optimize their digital advertising activities across various channels and formats. In June 2024, a strategic partnership with Sharethrough was established, creating one of the largest independent advertising platforms in the world and greatly enhancing its market influence. Committed to core values of transparency, privacy, and sustainability, Equativ continually pushes the limits of innovation within the digital advertising industry. This dedication not only empowers clients to achieve remarkable outcomes but also ensures that consumer rights are upheld throughout the process. The transformation of Equativ is a testament to its ability to respond proactively to the evolving landscape of the advertising sector, ensuring relevance in a rapidly changing environment. Through its ongoing growth and development, the company aims to lead the charge in shaping the future of advertising technology.

What is CPIDroid?

CPIDroid stands out as a reliable AdTech platform that effectively connects advertisers with publishers via its all-encompassing Demand Side Platform (DSP) and Supply Side Platform (SSP). The platform is tailored to facilitate mobile app advertising, boasting various pricing options such as Cost Per Install (CPI), Cost Per Click (CPC), and Cost Per Action (CPA), with bids beginning at a competitive $0.08 per install. CPIDroid accommodates both incentivized and non-incentivized traffic, offering sophisticated targeting features, real-time performance analysis, and strong fraud prevention measures to guarantee high-quality user interactions. Furthermore, it supports a range of major tracking providers and eliminates the need for SDK integration, making the advertising process efficient and user-friendly. This adaptability ensures that advertisers can maximize their reach and optimize their campaigns effectively.

Media

Media

No images available

Integrations Supported

Commanders Act
DV Publisher Suite
FuseCommander
Illuma
MINT
Madyourself
ParkAve
TrustCommander

Integrations Supported

App Store
Google Play

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$0.08
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Equativ

Date Founded

2001

Company Location

France

Company Website

www.equativ.com

Company Facts

Organization Name

SmartXaaS LLP

Date Founded

2011

Company Location

India

Company Website

cpidroid.com

Categories and Features

Ad Networks

Not specified

Ad Server

Not specified

Display Advertising

Not specified

Categories and Features

Ad Networks

Not specified

App Monetization

Not specified

Mobile Advertising

Not specified

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