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What is Equativ?

Equativ emerges as a leading independent entity in the advertising technology field, delivering a comprehensive suite of solutions designed for both advertisers and publishers. Founded in 2001 and headquartered in Paris, France, with a significant presence in New York, Equativ boasts an all-encompassing platform that includes an ad server, supply-side platform (SSP), and demand-side platform (DSP). This integrated approach enables clients to effectively manage and optimize their digital advertising activities across various channels and formats. In June 2024, a strategic partnership with Sharethrough was established, creating one of the largest independent advertising platforms in the world and greatly enhancing its market influence. Committed to core values of transparency, privacy, and sustainability, Equativ continually pushes the limits of innovation within the digital advertising industry. This dedication not only empowers clients to achieve remarkable outcomes but also ensures that consumer rights are upheld throughout the process. The transformation of Equativ is a testament to its ability to respond proactively to the evolving landscape of the advertising sector, ensuring relevance in a rapidly changing environment. Through its ongoing growth and development, the company aims to lead the charge in shaping the future of advertising technology.

What is Edge226?

Edge226 is a comprehensive mobile advertising platform built to help app developers and marketers achieve scalable growth through data-driven strategies. It offers a performance DSP powered by artificial intelligence that optimizes campaigns to target high-value users across a vast global network. The platform provides access to 99% of mobile inventory, enabling businesses to reach users in multiple markets and regions. Edge226 includes connected TV and linear TV advertising solutions that use predictive analytics to enhance targeting and engagement. Its SSP solution allows publishers to maximize ad revenue by connecting with high-quality demand sources and improving ad performance. The platform operates on an outcome-based pricing model, where advertisers only pay for completed actions that generate value. Machine learning algorithms continuously analyze data to determine the most effective audiences, creatives, and campaign strategies. Edge226 supports a wide range of industries, including fintech, gaming, e-commerce, streaming, and travel. It helps businesses drive meaningful user acquisition by focusing on quality over quantity. The platform also provides tools for campaign optimization, performance tracking, and audience segmentation. By leveraging advanced analytics, it enables advertisers to make informed decisions and improve results. Edge226 is designed to scale efficiently, handling large volumes of traffic while maintaining performance. By combining global reach, AI optimization, and outcome-based pricing, it empowers businesses to maximize return on advertising investment.

Media

Media

Integrations Supported

Commanders Act
DV Publisher Suite
FuseCommander
Illuma
MINT
Madyourself
ParkAve
TrustCommander

Integrations Supported

Commanders Act
DV Publisher Suite
FuseCommander
Illuma
MINT
Madyourself
ParkAve
TrustCommander

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Equativ

Date Founded

2001

Company Location

France

Company Website

www.equativ.com

Company Facts

Organization Name

Edge226

Date Founded

2006

Company Location

United States

Company Website

www.echo226.com

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

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