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What is Equativ?

Equativ emerges as a leading independent entity in the advertising technology field, delivering a comprehensive suite of solutions designed for both advertisers and publishers. Founded in 2001 and headquartered in Paris, France, with a significant presence in New York, Equativ boasts an all-encompassing platform that includes an ad server, supply-side platform (SSP), and demand-side platform (DSP). This integrated approach enables clients to effectively manage and optimize their digital advertising activities across various channels and formats. In June 2024, a strategic partnership with Sharethrough was established, creating one of the largest independent advertising platforms in the world and greatly enhancing its market influence. Committed to core values of transparency, privacy, and sustainability, Equativ continually pushes the limits of innovation within the digital advertising industry. This dedication not only empowers clients to achieve remarkable outcomes but also ensures that consumer rights are upheld throughout the process. The transformation of Equativ is a testament to its ability to respond proactively to the evolving landscape of the advertising sector, ensuring relevance in a rapidly changing environment. Through its ongoing growth and development, the company aims to lead the charge in shaping the future of advertising technology.

What is Epom?

Epom is an independent ad tech platform built to give companies full ownership of their advertising stack – from serving ads to buying media and monetizing traffic. The brand was founded in 2010 in Ukraine by Anton Ruin, Sergey Chudnovsky, and Alex Lunkov, and was an early adopter of programmatic and ad tech innovations. Epom’s main products are Epom Ad Server, Epom Market and Epom White Label DSP. We enable full control over campaigns, higher ROI, and scalable growth without relying on third-party platforms or losing transparency.

Media

Media

Integrations Supported

Commanders Act
DV Publisher Suite
FuseCommander
Illuma
MINT
Madyourself
ParkAve
TrustCommander

Integrations Supported

AdGyde
EZmob
Epom Market

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$250 per month
Epom charges for both ad server and DSP on a monthly basis. The basic package for a DSP starts from $250 per month and covers up to 5000 QPS. The same starter pricing applies to an ad server.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Equativ

Date Founded

2001

Company Location

France

Company Website

www.equativ.com

Company Facts

Organization Name

Epom

Date Founded

2010

Company Location

Ukraine

Company Website

epom.com

Categories and Features

Ad Networks

Not specified

Ad Server

Not specified

Display Advertising

Not specified

Categories and Features

Ad Management

Not specified

Ad Server

Ad Optimization
Mobile Ad Serving
Native Ad Serving
Rich Media Ad Serving
Video Ad Serving

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Campaign Management

Channel Management
Multi-Campaign

Display Advertising

Not specified

Video Advertising

Demand-Side Platform (DSP)
Display Advertising
In-App Video
Reporting / Analytics

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