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What is FabFunnel?

FabFunnel is a digital advertising automation platform designed to streamline campaign management, creative production, and performance optimization for modern marketing teams. Managing advertising campaigns across multiple platforms can be complex and time-consuming, particularly for agencies and media buyers handling high volumes of campaigns and creative assets. FabFunnel addresses this challenge by providing a unified control center where users can launch, manage, and optimize campaigns across several advertising networks from one dashboard. The platform integrates with major advertising platforms such as Facebook, Google, TikTok, and NewsBreak, enabling marketers to connect their ad accounts and manage cross-channel campaigns within a single interface. FabFunnel supports bulk campaign deployment, allowing marketers to create hundreds of campaigns, ad sets, and creatives simultaneously while maintaining control over budgets, bids, and automation rules. AI-powered creative generation tools help marketers produce multiple creative variations for each campaign concept, improving testing efficiency and creative performance. The platform also includes automation features that continuously monitor campaign performance and apply optimization rules such as pausing underperforming ads, scaling winning campaigns, and adjusting budgets based on performance data. Built-in analytics dashboards consolidate campaign data across platforms, helping teams track results, evaluate performance, and make informed optimization decisions. Collaboration tools allow teams to assign roles, manage permissions, and coordinate campaign workflows across multiple users and accounts. By combining campaign management, AI-driven creative generation, automation, and analytics in one platform, FabFunnel helps marketing teams increase efficiency, launch campaigns faster, and improve advertising performance at scale.

What is Edge1?

An innovative software platform crafted for media owners aims to enhance their inventory and optimize the management of extensive outdoor advertising campaigns. This effective tool allows media agencies to acquire valuable insights into prospective clients while automating critical media planning and buying processes. Serving as a comprehensive brand service platform, it fosters connections with advertisers, guarantees transparency in campaigns, and bolsters business expansion. Users have the ability to manage a variety of media types—including traditional, transit, digital, ambient, street furniture, and place-based media—while effortlessly checking location availability between any two flexible dates with minimal effort. The software further enhances operational efficiency by generating job slips and work orders, as well as facilitating site surveillance and ongoing campaign monitoring through a specialized mobile application. In addition, it features robust financial management capabilities, covering invoicing, issuing credit and debit notes, payment processing, and tracking both revenue and outstanding balances—all while keeping a well-organized ledger for all stakeholders involved. Ultimately, this powerful software equips media owners and agencies to streamline and elevate their advertising initiatives effectively, making it an indispensable tool in the competitive landscape of outdoor advertising.

Media

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Media

Integrations Supported

Adobe Acrobat
Gmail
Google Earth
Google Maps
Microsoft Excel
Microsoft Outlook
Microsoft PowerPoint
Microsoft Word
QuickBooks Online
Tally
Xero
Yahoo! Mail

Integrations Supported

Adobe Acrobat
Gmail
Google Earth
Google Maps
Microsoft Excel
Microsoft Outlook
Microsoft PowerPoint
Microsoft Word
QuickBooks Online
Tally
Xero
Yahoo! Mail

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

FabFunnel

Date Founded

2013

Company Location

India

Company Website

fabfunnel.com

Company Facts

Organization Name

Edge1

Date Founded

2012

Company Location

India

Company Website

edge1.in/

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Categories and Features

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