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What is Fragmatic?

Fragmatic is a cutting-edge platform powered by AI that personalizes user experiences by integrating analytics, content, and audience insights into a unified educational framework. Utilizing sophisticated AI Agents alongside a Topic Analytics engine, it reveals user intent, supports experimentation, and boosts conversion rates, all while providing marketers with comprehensive control. This platform is tailored for organizations aiming to implement effective personalization strategies that drive growth, enabling teams to reach their goals more efficiently. The AI Agents explore your target customer profiles, content, and visitor behaviors to pinpoint significant actions to take. In tandem, the Topic Analytics function identifies the themes that not only drive conversions but also highlight potential barriers. The Opportunity Radar processes your GA4 data to transform traffic into actionable insights promptly, while Re:Call keeps advertising efforts and on-site user experiences aligned in real-time. All insights are transparently delivered, with recommendations clearly explaining their foundations. Marketers can confidently assess, adjust, and launch their strategies without worrying about unwarranted automation. This methodology eradicates developer-related delays, fostering a swift learning atmosphere that enhances conversions and promotes human-centered AI applications, significantly boosting overall marketing efficiency. In this way, Fragmatic creates a responsive environment that adjusts to user needs, ensuring a more personalized and effective marketing approach.

What is Abaka?

Next Best Action stands out as a powerful AI-driven recommendation system embraced by top-tier banks and insurance companies across the globe, continuously adapting through an extensive array of client engagements, customer data, and diverse financial products. It addresses the need for personalized customer experiences throughout various life stages, ensuring smooth omnichannel digital interactions. ABAKA accelerates the digital transformation journey with its cloud-based Enterprise SaaS solution, equipped with a diverse set of customizable applications. This cutting-edge platform is designed to integrate effortlessly with a client’s internal workflows, operational protocols, and customer engagement strategies, leading to improved digital interactions and increased revenue opportunities. Additionally, it provides advanced customer analytics and timely suggestions, enabling financial institutions to predict which messages and content will be most impactful, thereby enhancing customer interaction, loyalty, product uptake, and prospects for upselling. Consequently, organizations can elevate their service offerings while fostering a more engaging and responsive environment for their customers, ultimately leading to long-term success and stronger relationships. By focusing on these aspects, businesses not only meet current demands but also set a foundation for future growth and innovation.

Media

Media

Integrations Supported

Google Ads
HubSpot CRM
Klaviyo
LinkedIn Ads
Mailchimp
Salesforce

Integrations Supported

Google Ads
HubSpot CRM
Klaviyo
LinkedIn Ads
Mailchimp
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

$300/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Fragmatic Technologies Pvt. Ltd.

Date Founded

2023

Company Location

India

Company Website

fragmatic.io

Company Facts

Organization Name

ABAKA

Date Founded

2015

Company Location

United Kingdom

Company Website

abaka.me/

Categories and Features

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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