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What is Fragmatic?

Fragmatic is a cutting-edge platform powered by AI that personalizes user experiences by integrating analytics, content, and audience insights into a unified educational framework. Utilizing sophisticated AI Agents alongside a Topic Analytics engine, it reveals user intent, supports experimentation, and boosts conversion rates, all while providing marketers with comprehensive control. This platform is tailored for organizations aiming to implement effective personalization strategies that drive growth, enabling teams to reach their goals more efficiently. The AI Agents explore your target customer profiles, content, and visitor behaviors to pinpoint significant actions to take. In tandem, the Topic Analytics function identifies the themes that not only drive conversions but also highlight potential barriers. The Opportunity Radar processes your GA4 data to transform traffic into actionable insights promptly, while Re:Call keeps advertising efforts and on-site user experiences aligned in real-time. All insights are transparently delivered, with recommendations clearly explaining their foundations. Marketers can confidently assess, adjust, and launch their strategies without worrying about unwarranted automation. This methodology eradicates developer-related delays, fostering a swift learning atmosphere that enhances conversions and promotes human-centered AI applications, significantly boosting overall marketing efficiency. In this way, Fragmatic creates a responsive environment that adjusts to user needs, ensuring a more personalized and effective marketing approach.

What is Azure AI Personalizer?

Elevate your conversion rates and boost user engagement by leveraging the distinctive reinforcement learning features that Azure offers for timely and relevant product recommendations. By executing just two API calls, you can highlight exceptional content, adjust layouts, and customize offers for each user with ease. The AI Personalizer, part of Azure AI Services, functions as a robust standalone personalization tool or can effortlessly enhance current ranking systems, making it accessible even for those without advanced machine learning expertise. This capability allows businesses to provide increasingly pertinent experiences to their customers, evolving intelligently based on user behavior. You can enhance click-through rates on your home pages, create personalized channels, or optimize coupon offerings and their terms. The AI can pinpoint strategies that deliver the best outcomes, ensuring that you stay aligned with changing trends. In contrast to conventional recommendation systems that offer a narrow range from a large inventory, AI Personalizer guarantees that users receive the most suitable options with every interaction in your application. The integration process is simple and requires just two lines of code, enabling you to track prediction accuracy and make necessary adjustments to improve results. This remarkable flexibility empowers you to effectively address customer desires and preferences, creating a more engaging and responsive user experience, thereby fostering stronger customer loyalty over time.

Media

Media

Integrations Supported

Azure AI Services
Crestwood Cloud
Google Ads
HubSpot CRM
Klaviyo
LinkedIn Ads
Mailchimp
Microsoft Azure
Salesforce

Integrations Supported

Azure AI Services
Crestwood Cloud
Google Ads
HubSpot CRM
Klaviyo
LinkedIn Ads
Mailchimp
Microsoft Azure
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

$300/month
Free Trial Offered?
Free Version

Pricing Information

$1 per 1,000 transactions
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Fragmatic Technologies Pvt. Ltd.

Date Founded

2023

Company Location

India

Company Website

fragmatic.io

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

azure.microsoft.com/en-us/products/ai-services/ai-personalizer/

Categories and Features

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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