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What is GS PubSense?

GS PubSense emerges as the leading DFP reporting solution, providing publishers with a detailed reporting infrastructure specifically designed for their advertisers. This DFP reporting tool offers an intuitive advertiser management system that can be integrated with your DFP in just a few seconds. Advertisers benefit from well-organized and easily accessible reports that allow them to save valuable time while extracting key insights. They have the ability to view standard metrics and sort data by various criteria, such as regions, ad creatives, and types of devices, while also having the option to preview the advertisements directly. Our DFP Reporting Tool is designed to streamline the reporting process, making your DFP reports as clear and simple as possible. Additionally, we provide a built-in advertiser management system along with a user-friendly reporting interface, which enhances the overall experience for users. Moreover, our User Consent manager for DFP aids in ensuring adherence to EU GDPR regulations regarding advertising practices. This makes GS PubSense not only a highly effective tool but also a conscientious choice for advertisers striving to navigate the complexities of today’s digital environment. Added to its capabilities, the ongoing support and updates ensure that users are always equipped with the latest features and compliance measures.

What is Calypsus?

Transform your approach to digital marketing analytics like never before. Are you fed up with the monotonous chore of gathering data from multiple advertising platforms? We have the perfect solution for you. Crafted by marketing experts who aimed to create a better alternative to existing solutions, our tool takes away the complexity of handling complicated queries in spreadsheets. With our real-time synchronization feature, your reports remain perpetually up-to-date. Integrate your data effortlessly within Calypsus and easily export it to your favorite applications. Our dedicated team of true digital marketing experts is on hand to answer any questions you might have. Seamlessly connect your preferred online advertising platforms, including Facebook, Instagram, YouTube, Google Ads, Google Analytics, and LinkedIn, all with a single click. Merge specific advertising metrics, such as spending data, with any Google Analytics metrics for the holistic closed-loop reporting you’ve always envisioned. You can organize your data across different channels by dimensions like country, customer segment, marketing campaign, or profit margin. We will showcase this information through comprehensive reports and engaging visualizations to facilitate your understanding and enhance your marketing performance. Embrace the advantages of efficient data analysis and elevate your marketing strategies to unprecedented levels. By leveraging our tool, you will gain insights that drive impactful decisions and future growth opportunities.

Media

Media

Integrations Supported

Facebook
Google Ad Manager
Google Ads
Google Analytics
Instagram
LinkedIn
Microsoft Excel
YouTube

Integrations Supported

Facebook
Google Ad Manager
Google Ads
Google Analytics
Instagram
LinkedIn
Microsoft Excel
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

$39 per month
Free Trial Offered?
Free Version

Pricing Information

$50 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

GS media Group

Company Location

Armenia

Company Website

gsmediagroup.net/gs-pubsense

Company Facts

Organization Name

Calypsus

Date Founded

2019

Company Location

Belgium

Company Website

calypsus.io

Categories and Features

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

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