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What is Google Business Profile?

Engage with your clientele at zero expense using Google. By leveraging a Google Business Profile, formerly known as Google My Business, you unlock a plethora of features beyond a basic business listing. This free profile facilitates effortless communication with customers via Google Search and Maps, thereby boosting your online presence. You can highlight what makes your business unique by adding images and promoting special deals, which can attract potential customers to select your offerings time and again. Your customers are eager to connect, whether through phone calls, messages, or leaving feedback. With an increase in payment methods available, the opportunity to elevate your sales is unparalleled. You can track numerous engagements such as clicks, calls, bookings, and follows, giving you insights into how customers interact with your profile. Moreover, overseeing these interactions in one streamlined platform makes it easier to assess how your business is performing on Google. This comprehensive approach not only enhances customer relations but also empowers you to make informed decisions to optimize your marketing strategies.

What is Foursquare?

Foursquare powers the most trusted, independent location intelligence platform, helping brands, developers, and analysts harness the value of real-world movement. Marketers use Foursquare Attribution to measure how campaigns across digital, TV, CTV, OOH, and more drive real-world results like store visits and sales. With Foursquare Audience, they can target high-intent consumers based on real-world visitation, and with Foursquare Proximity, they can build precise geofences to activate real-time, location-based campaigns—all through self-serve or managed workflows. Foursquare Studio gives data teams a browser-based platform to join, analyze, and visualize large-scale geospatial datasets through interactive maps and advanced analytics. Developers can integrate rich POI data into apps and experiences using Foursquare Places and Foursquare Places API, accessing over 100 million locations across 200+ countries. And with Foursquare Movement SDK, teams can build smarter, location-aware apps that react in real time to user behavior, powering everything from content personalization to trip planning.

Media

Media

Integrations Supported

DataScope
Feedback Link
InMoment
Latenode
LocalClarity
Localworks
Nearby Now
Rannko
Reviewa
Shift
SinglePlatform
Squarespace
Teamstack
Yext
Zembra
myPresences
Popmenu
PostPuma
Segment
SkyRocket

Integrations Supported

DataScope
Feedback Link
InMoment
Latenode
LocalClarity
Localworks
Nearby Now
Rannko
Reviewa
Shift
SinglePlatform
Squarespace
Teamstack
Yext
Zembra
myPresences
Popmenu
PostPuma
Segment
SkyRocket

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

Free
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

www.google.com/business/

Company Facts

Organization Name

Foursquare

Date Founded

2009

Company Location

United States

Company Website

foursquare.com

Categories and Features

Local Marketing

Advertising Management
CRM
Email Marketing
Feedback Management
Live Chat
NAP Management (Name/Address/Phone)
Online Listings Management
PR Management
Reporting / Analytics
Review Management
SEO Management
Social Media Management
Store Locator
Website Management

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

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