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What is Herow?

The Herow SDK is engineered to collect location data with remarkable accuracy while effectively reducing battery usage, and it is compatible with a wide range of systems and versions. It emphasizes user autonomy regarding their location data through clear, value-oriented opt-in methods, user data APIs, and techniques for anonymization. Furthermore, the Herow SDK guarantees consistent performance across various operating systems, device manufacturers, and their respective updates. By launching engaging campaigns in cities and regions worldwide, partners can significantly boost app engagement and monetization opportunities. You can also expand your business's footprint by incorporating relevant locations through manual entry, data uploads, or our extensive libraries of points of interest, enabling a thorough analysis of user behavior at these key sites. This holistic strategy ultimately empowers you to make well-informed choices based on how users interact with crucial locations, leading to enhanced business insights and growth. Such capabilities ensure that your applications remain competitive and relevant in an ever-evolving digital landscape.

What is Foursquare?

Foursquare powers the most trusted, independent location intelligence platform, helping brands, developers, and analysts harness the value of real-world movement. Marketers use Foursquare Attribution to measure how campaigns across digital, TV, CTV, OOH, and more drive real-world results like store visits and sales. With Foursquare Audience, they can target high-intent consumers based on real-world visitation, and with Foursquare Proximity, they can build precise geofences to activate real-time, location-based campaigns—all through self-serve or managed workflows. Foursquare Studio gives data teams a browser-based platform to join, analyze, and visualize large-scale geospatial datasets through interactive maps and advanced analytics. Developers can integrate rich POI data into apps and experiences using Foursquare Places and Foursquare Places API, accessing over 100 million locations across 200+ countries. And with Foursquare Movement SDK, teams can build smarter, location-aware apps that react in real time to user behavior, powering everything from content personalization to trip planning.

Media

Media

Integrations Supported

Airship
Iterable
Segment
mParticle

Integrations Supported

Airship
Iterable
Segment
mParticle
Amazon Marketing Cloud
Aritic Desk
Aritic Swarm
BattleFin Ensemble
Braze
Digitaleo
Feedback Link
LocalClarity
Localworks
Merchynt
PicBackMan
ProvenExpert.com
Rannko
SendGrid
Teamstack
Transcend

API Availability

API Availability

Has API

Pricing Information

$ 0.01 per location
Free Version

Pricing Information

Free
Foursquare offers flexible options to fit your needs—from free access to Foursquare Studio for basic geospatial visualization, to enterprise-grade solutions for Foursquare Attribution, Audience, Proximity, and Places. Our Places API and Movement SDK follow usage-based pricing with pay-as-you-go tiers and custom enterprise plans available for high-volume applications. Contact our team to find the right solution and pricing model for your business.

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Not specified

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

HEROW

Date Founded

2007

Company Location

United States

Company Website

www.herow.io

Company Facts

Organization Name

Foursquare

Date Founded

2009

Company Location

United States

Company Website

foursquare.com

Categories and Features

Location Intelligence

Not specified

Categories and Features

Business Intelligence

Dashboard
Data Analysis
Predictive Analytics
Strategic Planning
Visual Analytics

Foot Traffic Data

Not specified

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Predictive Analytics
Trade Area Analysis

Location-Based Marketing

Audience Demographics
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Push Notifications
Reporting / Analytics

Market Intelligence

Not specified

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