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What is Hive Marketing Cloud?

Hive Marketing Cloud: A Hub for Customer Engagement and Insights Founded in 2010, Hive Marketing Cloud operates as a private entity, concentrating on the Travel, Insurance, and Retail industries. This innovative platform allows brands to efficiently connect with and convert their target audiences on a grand scale by implementing highly tailored and sophisticated multi-channel marketing strategies from a cohesive system, utilizing all available data to improve customer interactions. Through Hive, users are able to extract significant data insights, evaluate customer lifetime value, create segments based on recency, frequency, and monetary value (RFM), automate customer journeys, and analyze engagement and outcomes, offering insights that go beyond simple clicks and opens. Moreover, Hive's extensive suite of tools empowers businesses to build stronger relationships with their customers through informed decision-making, ultimately driving greater marketing efficiency and increasing customer satisfaction. By harnessing the power of data, companies can continuously refine their strategies to meet evolving customer needs.

What is CustomerLabs 1PD Ops Platform?

CustomerLabs CDP is a digital marketing solution hosted in the cloud, designed to assist agencies, SaaS providers, and Ecommerce marketers in tracking, identifying, segmenting, synchronizing, and analyzing customer data effectively. This platform empowers marketers to craft personalized campaigns that span various channels without needing assistance from developers. You can gather and monitor customer information from diverse sources such as your website, apps, CRM, email, service platforms, and offline interactions. With identity resolution capabilities, it enables you to connect anonymous users across different platforms, providing a comprehensive 360-degree insight into your customers. Additionally, you can create targeted customer segments based on behavior, demographics, and user characteristics to facilitate timely messaging across multiple channels. Furthermore, this customer data can be effortlessly integrated with your current marketing tools, including Google Analytics and Google AdWords, enhancing your overall marketing strategy. With CustomerLabs CDP, you can ensure the accuracy of your customer data, ultimately supporting and informing your marketing choices more effectively. As a result, your marketing efforts can become more focused and successful, leading to improved customer engagement and satisfaction.

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Integrations Supported

Salesforce
Zoho CRM
Magento
QuickBooks Online
QuickBooks Online Advanced
Sugar Sell
Xero

Integrations Supported

Salesforce
Zoho CRM
Facebook
Freshsales
Gist
Google Analytics
Mixpanel
Pipedrive
Qlik Application Automation
Segment
Shopify
Unbounce
Wufoo
Zapier

API Availability

API Availability

Pricing Information

£1,750/month

Pricing Information

$99.00/month
You can track upto 2500 website events per month with one standard integration in our free plan.
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Hive Marketing Cloud

Date Founded

2010

Company Location

United Kingdom

Company Website

hivemarketingcloud.com

Company Facts

Organization Name

Customerlabs

Date Founded

2013

Company Location

United States

Company Website

www.customerlabs.com

Categories and Features

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Customer Profiles
Data Import / Export
Surveys & Feedback

eCommerce Analytics

Not specified

eCommerce Tools

Not specified

Identity Resolution

Not specified

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