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What is Improvado?

Improvado is an ETL platform designed to automate data pipelines for marketing teams, enabling users without technical expertise to harness the power of data. This tool empowers marketers to make strategic, data-informed decisions by providing a holistic approach to integrating marketing data throughout the organization. It efficiently extracts information from various marketing data sources, standardizes it, and loads it directly into user-friendly marketing dashboards. With more than 200 pre-built connectors available, Improvado ensures a wide array of integrations, and the dedicated team is also willing to develop new connectors upon client request. By utilizing Improvado, marketers can centralize their data, enhance their understanding of performance across different channels, evaluate attribution models, and access precise Return on Marketing Investment (ROMI) metrics. Well-known companies such as Asus, BayCare, and Monster Energy have adopted Improvado to strengthen their marketing efforts. This platform not only simplifies data management but also fosters a culture of data-driven decision-making within organizations.

What is IBM Cognos Analytics?

Cognos Analytics with Watson elevates business intelligence by integrating AI capabilities that deliver a comprehensive and reliable overview of your organization. This powerful software can not only project future trends and predict potential outcomes but also provide explanations for these predictions. Its integrated AI accelerates data blending processes and identifies optimal tables for your analytical models. By leveraging AI, you can discover hidden patterns and influential factors while receiving real-time insights. The tool empowers users to generate compelling visualizations that narrate their data effectively, with the added convenience of sharing these insights through platforms like email or Slack. By combining advanced analytics with data science, new avenues for growth can be explored. The self-service analytics feature is both governed and secure, ensuring protection against data misuse while adapting to various user needs. This versatile solution can be deployed in numerous environments—whether on-premises, in the cloud, on IBM Cloud Pak® for Data, or through a hybrid approach—making it suitable for diverse operational contexts. Additionally, it fosters collaboration across teams, enhancing decision-making processes.

Media

Media

Integrations Supported

ActiveCampaign
Adobe Analytics
Amazon Athena
Criteo
Data Virtuality
Eloqua
IBM Netezza Performance Server
LinkedIn Marketing Solutions
Longview Tax
Mailchimp Transactional Email (Mandrill)
OZON
QuerySurge
Quora
SQL Server
Semrush
ShareControl Contract
Shopify
Vertica
YouTube

Integrations Supported

ActiveCampaign
Adobe Analytics
Amazon Athena
Criteo
Data Virtuality
Eloqua
IBM Netezza Performance Server
LinkedIn Marketing Solutions
Longview Tax
Mailchimp Transactional Email (Mandrill)
OZON
QuerySurge
Quora
SQL Server
Semrush
ShareControl Contract
Shopify
Vertica
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Improvado

Date Founded

2015

Company Location

United States

Company Website

improvado.io

Company Facts

Organization Name

IBM

Date Founded

1911

Company Location

United States

Company Website

www.ibm.com/products/cognos-analytics/var/

Categories and Features

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Continuous Integration

Build Log
Change Management
Configuration Management
Continuous Delivery
Continuous Deployment
Debugging
Permission Management
Quality Assurance Management
Testing Management

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Data Extraction

Disparate Data Collection
Document Extraction
Email Address Extraction
IP Address Extraction
Image Extraction
Phone Number Extraction
Pricing Extraction
Web Data Extraction

Data Preparation

Collaboration Tools
Data Access
Data Blending
Data Cleansing
Data Governance
Data Mashup
Data Modeling
Data Transformation
Machine Learning
Visual User Interface

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Data Warehouse

Ad hoc Query
Analytics
Data Integration
Data Migration
Data Quality Control
ETL - Extract / Transfer / Load
In-Memory Processing
Match & Merge

ETL

Data Analysis
Data Filtering
Data Quality Control
Job Scheduling
Match & Merge
Metadata Management
Non-Relational Transformations
Version Control

Integration

Dashboard
ETL - Extract / Transform / Load
Metadata Management
Multiple Data Sources
Web Services

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Categories and Features

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Dashboard

Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Public Dashboards
Scorecards
Themes
Visual Analytics
Widgets

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Data Cleansing

Address/ZIP Code Cleaning
Charting
Data Consolidation / ETL
Data Mapping
Multi Data Format Support
Phone/Email Validation
Raw Data Ingestion
Sample Testing
Validation / Matching / Reconciliation

Data Discovery

Contextual Search
Data Classification
Data Matching
False Positives Reduction
Self Service Data Preparation
Sensitive Data Identification
Visual Analytics

Data Preparation

Collaboration Tools
Data Access
Data Blending
Data Cleansing
Data Governance
Data Mashup
Data Modeling
Data Transformation
Machine Learning
Visual User Interface

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Insight Engines

AI / Machine Learning
Augmented Analytics
Data Aggregation
Data Classification
Data Extraction
Data Source Connectors
Full Text Search
Intent Recognition
Multiple Data Sources
Search / Filter
Sentiment Analysis

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Sales Analytics

Collaboration Tools
Dashboards
Forecasting Analytics
Ideal Customer Profile (ICP)
Lead Analytics
Pipeline Management
Predictive Forecasting
Predictive Lead Scoring
Sales Intelligence Reporting

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