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What is Infor MRM?

Infor Marketing Resource Management (MRM) serves as a versatile and intuitive platform embraced by marketing teams around the world. This solution facilitates the smooth integration of diverse marketing activities, including both omnichannel and direct approaches, through a suite of robust tools aimed at overseeing digital assets, resources, projects, budgets, expense tracking, creative approvals, capacity management, and data analysis. By utilizing Infor MRM, businesses can enhance their marketing workflows, which are crucial to achieving their goals, while adopting centralized automation and best practices that improve internal marketing functions and align with industry benchmarks. The software provides users with the ability to manage their marketing timelines, financial aspects, workflows, and digital asset libraries effectively. Furthermore, the platform's sophisticated business intelligence features generate insightful reports customized for particular situations, enabling data-driven decision-making that can greatly impact marketing approaches. In an ever-evolving market landscape, Infor MRM empowers marketing teams to not only maximize resource efficiency but also adapt swiftly to changing trends and demands, ensuring they remain competitive and successful in their endeavors.

What is Infor CRM?

Infor CRM is more than just a standard database; it provides an all-encompassing view of customer interactions across various channels. This Customer Relationship Management (CRM) software generates valuable insights into every touchpoint with customers within an organization’s departments, such as sales, marketing, customer service, and support. By harnessing in-depth customer profiles and tools aimed at improving sales efficiency, users can identify opportunities that enhance the success of each interaction and streamline sales workflows. Equipped with a robust array of analytics, sales management options, and proactive alerts, businesses can conduct accurate forecasting, make strategic choices, and oversee teams and territories with greater effectiveness. Being a cloud-based solution, Infor CRM includes functionality for sales, customer service, marketing analytics, and reporting, while seamlessly connecting with Infor ERP systems, Birst® Networked BI, and other elements of Infor’s Customer Experience Suite. By overseeing the complete customer lifecycle on a unified platform, organizations can tap into future sales possibilities while guaranteeing exceptional customer service. In summary, Infor CRM is essential not only for facilitating business expansion but also for significantly improving customer satisfaction levels, making it indispensable for modern enterprises.

Media

Media

Integrations Supported

ADP StandOut
ADP Streamline
B2B Portal
Cloud Inventory
Codeless Platforms BPA Platform
CyberPlan
HotelAppz
Hotelbird
Infor LX
Kodiak Hub
Learnsoft
MRO360
MuleSoft Anypoint Platform
Projectmates
RFID4U
Selectron Relay
Syniti Data Connectivity
TCS MasterCraft TransformPlus
Verusen
e-PlanREVIEW

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Infor

Date Founded

2002

Company Location

United States

Company Website

www.infor.com/products/customer-experience-suite/mrm

Company Facts

Organization Name

Infor

Date Founded

2002

Company Location

United States

Company Website

www.infor.com/products/customer-experience-suite/crm

Categories and Features

Brand Management

Not specified

Campaign Management

Not specified

Digital Asset Management

Asset Categorization
Asset Library
Customizable Branding
Reporting/Analytics
Search/Filter
Version Control
Workflow Management

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Marketing Automation Integration
Mobile Access
Segmentation
Social Media Integration
Task Management
Territory Management

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