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What is Infosys Cortex?

Infosys Cortex is an advanced customer engagement platform driven by Artificial Intelligence (AI) that transforms contact center operations through purposeful communication and smart decision-making abilities. By harnessing microdata from customer interactions, it converts this information into real-time actionable insights. The platform's enhanced cognitive functions and continuous training empower agents to make faster and more knowledgeable choices as they evolve from beginners to experts in their roles. With Cortex, agents acquire vital knowledge, insights, and guidance, which are essential for their development, improvement, and ability to represent their brand effectively. This state-of-the-art platform not only elevates the customer experience but also enriches employee satisfaction, thereby reimagining the entire contact center operation to create a smooth customer journey. Moreover, Infosys Cortex functions as a comprehensive AI solution that meticulously analyzes the extensive data produced by customer care centers, delivering invaluable insights and strategic recommendations. Collectively, these capabilities ensure that businesses remain agile in responding to the ever-changing demands and expectations of their customers, fostering a culture of continuous improvement. As a result, companies can better align their services with customer needs, ultimately driving growth and success in a competitive landscape.

What is ADARA Cortex?

ADARA Cortex signifies a groundbreaking evolution in our array of data solutions, delivering essential insights into traveler behavior that empower hyper-personalization in all digital marketing efforts. This cutting-edge platform leverages real-time travel intentions and consumer preferences gathered from a vast network of over 850 million active traveler profiles within ADARA’s Data Co-op, emphasizing interactions that extend beyond the immediate reach of your brand. By enhancing digital marketing initiatives, ADARA Cortex significantly boosts return on investment across various consumer engagement platforms, such as programmatic advertising, search engines, social media, television, email campaigns, and websites. As a prime example, one major airline employed ADARA's data to enhance the efficiency of its bidding strategies in paid Google Search campaigns, leading to an impressive 29% decrease in cost-per-acquisition and an astonishing 95% increase in click-through rates for unbranded search terms. Additionally, ADARA Cortex provides a personalized data experience through the Cortex Catalog, a user-friendly self-service platform designed for users to discover, evaluate, and activate the data sets that align with their unique needs. This comprehensive approach to data application not only simplifies marketing strategies but also equips brands with the tools necessary to effectively seize new travel trends. Ultimately, ADARA Cortex sets a new standard in the industry by merging advanced analytics with actionable insights.

Media

Media

Integrations Supported

XTEL AI
Triple Point S&OP

Integrations Supported

AWS Marketplace
Hedgehog

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Infosys

Date Founded

1981

Company Location

India

Company Website

www.infosys.com/products-and-platforms/cortex.html

Company Facts

Organization Name

ADARA

Date Founded

2005

Company Location

United States

Company Website

adara.com/cortex/

Categories and Features

AI Call Center

Not specified

Call Center

Not specified

Categories and Features

Personalization

Not specified

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