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What is IntentData.io?

IntentData.io specializes in providing buyer intent data at an individual level, which goes beyond traditional account-based insights by delivering specific signals tailored to individual buyers. This advanced feature allows marketing and sales teams to engage with potential customers who are actively researching products or services similar to theirs, resulting in improved lead quality. By employing state-of-the-art technology to analyze data from the open web, IntentData.io offers some of the most accurate and trustworthy buyer intent signals, seamlessly integrating into existing marketing and sales workflows. With this valuable data at their disposal, organizations can refine their outreach strategies, shorten sales cycles, and boost conversion rates significantly. Consequently, businesses are empowered to make better-informed choices, strengthen customer relationships, and ultimately drive growth and success in their markets. Adopting such innovative solutions can be a game-changer for companies looking to stay ahead in a competitive landscape.

What is Influ2?

Influ2 is a contact-level ABM platform built around a simple reality traditional account-based marketing tools ignore: people make decisions, not accounts. Legacy ABM software stops at the account level and nameless personas, leaving go-to-market teams guessing who is actually interested. Influ2 removes that blind spot by enabling teams to target, engage, and measure impact at the contact level across the entire buying journey. With Influ2’s contact-level advertising, teams define who to reach using sales activity, pipeline stages, and CRM data to align with sales priorities. Deliver ads to specific decision-makers across LinkedIn, Facebook, Instagram, Google, Bing, Amazon, and more, and know exactly who saw or engaged with each message. Every impression and click is tied to a named person, without relying on cookies, IP targeting, or form fills, and in compliance with CCPA and GDPR. Influ2 also brings contact-level intent into the mix. Marketing and Sales can see which buyers are researching relevant topics through search behavior, content consumption, social activity, and ad engagement. These signals are shown with context and can be pushed directly into sales workflows so reps know who to prioritize and what to say. In addition to targeting and intent, Influ2 enables contact-level buyer journeys. Marketing controls which ads are shown based on each person’s engagement and sales stage, so buying group members see content that reflects where they are in the decision process. Instead of vague attribution models, Influ2 reporting shows how contact-level engagements influence pipeline, sales conversion rates, and closed revenue, helping Marketing and Sales stay aligned. Enterprises and mid-market companies worldwide use Influ2 to bring ABM to the contact level across pipeline generation, acceleration, retention, and expansion. Influ2 is built for how B2B buying actually happens.

Media

Media

Integrations Supported

Adobe Marketo Engage
HubSpot CRM
HubSpot Customer Platform
Salesforce
Facebook Ads
HubSpot Marketing Hub
HubSpot Sales Hub
Instagram Ads
LinkedIn Ads
Meta Ads
Outreach
Pipedrive
Salesforce Marketing Cloud Account Engagement
Tapistro
Terminus
Zoho CRM

Integrations Supported

Adobe Marketo Engage
HubSpot CRM
HubSpot Customer Platform
Salesforce
Facebook Ads
HubSpot Marketing Hub
HubSpot Sales Hub
Instagram Ads
LinkedIn Ads
Meta Ads
Outreach
Pipedrive
Salesforce Marketing Cloud Account Engagement
Tapistro
Terminus
Zoho CRM

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

IntentData.io

Date Founded

2019

Company Location

United States

Company Website

www.intentdata.io

Company Facts

Organization Name

Influ2

Date Founded

2017

Company Location

United States

Company Website

www.influ2.com

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Nurturing

A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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