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What is JustRelate Marketing Automation?

JustRelate Marketing Automation is an email marketing and automation platform built on JustRelate Home, the central hub for connecting and managing an organization's mar-tech stack. It can be deployed as a standalone product or as an integrated component within the JustRelate Cloud ecosystem, operating alongside products such as JustRelate CRM, Web Builder, and Email Builder. The platform covers the full operational scope of email marketing: from campaign creation and audience management to automated multi-step delivery and performance measurement. Campaign execution is built around mailings composed of an email template, a recipient list, and dispatch settings. Templates support field-level personalization — including name, company, phone number, and custom fields — through a built-in templating language with conditional logic, allowing each generated email to reflect individual recipient data. Content creation is further assisted by a contextual AI that operates within the parameters of the user's brand, campaigns, and project objectives. Trigger-based automation workflows respond to specific recipient actions — such as link clicks, form submissions, or topic subscriptions — and execute configurable sequences of follow-up mailings. Workflows support branching logic based on engagement patterns, enabling precise, multi-path communication flows. Each workflow is validated before activation, and the platform ensures no recipient receives the same email more than once. Audience management relies on topic-based consent profiles, where each subscriber's consent status and its origin are fully documented. Recipients can be sourced from topic subscriptions, CRM-connected lists, or CSV imports. The platform exposes an API for integration into any external application environment, enabling interoperability across the broader mar-tech stack.

What is Emarsys?

Your organization requires consistent and lucrative outcomes, while your clientele merits uniquely tailored experiences across various channels. By consolidating customer information and breaking down data silos with an API and open architecture, you can facilitate smart omnichannel interactions. This approach swiftly aligns your business objectives with engagement strategies that are tailored to specific industries and developed through collaboration with top brands. Achieving genuine 1:1 customer personalization across every platform and device leads to enhanced engagement, higher retention rates, and increased customer loyalty. To expand the scope of 1:1 personalization and maximize business performance, integrating AI and predictive analytics into your marketing efforts is essential. Simplifying cross-channel execution while refining marketing operations ensures an optimized customer journey throughout all touchpoints. With this strategy, you can effectively engage your customers in a deeply personalized manner, utilizing content that is finely tuned for both email campaigns and direct mail outreach, ultimately fostering a stronger connection with your audience.

Media

Media

Integrations Supported

Antavo
AtData
Blotout
Clarity Security
CloseAlert
Commanders Act
Creatable
FuseCommander
Insider One
Lexer
Lyftrondata
Playable
Precog
Remarkable Commerce
SAP Joule
SAP Store
Scratcher
Tall Bob
Yieldify

API Availability

API Availability

Pricing Information

on request

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

JustRelate Group

Date Founded

1989

Company Location

Germany

Company Website

www.justrelate.com/de/justrelate-marketing-automation

Company Facts

Organization Name

SAP

Date Founded

2000

Company Location

United States

Company Website

www.emarsys.com

Categories and Features

Email Marketing

Not specified

Marketing Automation

Not specified

Categories and Features

AI Marketing

Not specified

Digital Analytics

Not specified

eCommerce

CRM
Channel Management
Data Security
Email Marketing
Kitting
Loyalty Program
Mobile Access
Promotions Management
Reviews Management
Templates

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

Analytics / ROI Tracking
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

Not specified

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