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What is Keen?

Keen is revolutionizing the marketing mix landscape by offering a robust system that combines historical insights with proactive, prescriptive planning, allowing marketers to consistently optimize their budgeting strategies across diverse channels while correlating them to financial results. This capability empowers organizations to swiftly implement data-driven tactics and adapt to new data as it emerges. Through Keen’s marketing elasticity engine, users can investigate every available channel, including those that have not been previously explored, facilitating informed scenario planning that meets both financial targets and risk management needs. While assessing marketing metrics, the focus typically falls on marketing mix models or multi-touch attribution frameworks to evaluate past effectiveness; however, the real challenge is uncovering the most promising prospects for future campaigns, especially in unexplored channels or during periods of great uncertainty, such as a pandemic. Keen’s SaaS platform equips users with the tools to precisely predict future performance across all channels, enabling them to make smarter, growth-driven choices. This forward-thinking methodology not only improves strategic planning but also aids marketers in maneuvering through the intricacies of a continuously changing market environment. Consequently, businesses leveraging Keen's insights can not only respond to current trends but also anticipate future shifts, ensuring they remain competitive in a dynamic landscape.

What is Adverity?

Adverity serves as a comprehensive data platform designed to streamline the processes of connecting, transforming, governing, and leveraging data on a large scale. It offers an effortless solution for users to obtain their data in the desired format, at the preferred time, and through the most convenient channels. This platform allows organizations to merge various data streams, including sales, finance, marketing, and advertising, into a unified source that accurately reflects their business performance. With its automated connections to numerous data sources and destinations, exceptional data transformation capabilities, and robust governance tools, Adverity stands out as the most efficient means to access and manage data precisely as needed. By simplifying these complex processes, it empowers businesses to make informed decisions based on reliable insights.

Media

Media

Integrations Supported

Airbyte
Quickwork

Integrations Supported

GitHub
Google Ads
Google Analytics
Google Docs
HubSpot CRM
HubSpot Marketing Hub
Kochava
Magento
Mailgun
Microsoft OneDrive
Microsoft Power BI
Mixpanel
MongoDB
SAP HANA
Salesforce
Similarweb
VK
YouTube

API Availability

API Availability

Has API

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Pricing of the platform is adapted to each individual customer, based on their needs and requirements.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Keen Decision Systems

Date Founded

2010

Company Location

United States

Company Website

keends.com

Company Facts

Organization Name

Adverity GmbH

Date Founded

2015

Company Location

Austria

Company Website

www.adverity.com

Categories and Features

Business Intelligence

Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Predictive Analytics
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Business Performance Management

Ad Hoc Reports
Budgeting & Forecasting
Consolidation / Roll-Up
Key Performance Indicators
Predictive Analytics
Quantitative Analysis
Scorecarding
Strategic Planning

Conversion Tracking

Not specified

Data Analysis

Data Visualization
Predictive Analytics
Regression Analysis
Statistical Modeling

Marketing Analytics

Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics

Marketing Attribution

Attribution Modeling
Cross-Channel Attribution
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Goal Setting / Tracking
Media Planning
Predictive Analytics
Presentation Tools
Spend Management

Media Planning

Not specified

Statistical Analysis

Forecasting
Multivariate Analysis
Regression Analysis
Statistical Simulation
Time Series

Categories and Features

Big Data

Data Blends
Data Cleansing
Data Mining
Data Warehousing
High Volume Processing
Templates

Data Analysis

Not specified

Data Management

Data Analysis
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Match & Merge

Data Quality

Data Deduplication
Data Discovery
Match & Merge

Data Visualization

Not specified

eCommerce Integration

Not specified

Marketing Analytics

Performance Metrics
Social Media Metrics
Website Analytics

Marketing Attribution

Not specified

Marketing Automation

Not specified

Marketing Planning

Not specified

Master Data Management

Data Governance
Data Source Integrations
Match & Merge
Relationship Mapping

Predictive Analytics

Not specified

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