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What is Launchmetrics?

Explore cutting-edge tools and data aimed at creating engaging, effective, and measurable brand experiences. Launchmetric's Brand Performance Cloud empowers leaders within the fashion, luxury, and beauty sectors by providing vital software solutions, industry insights, and supportive services to elevate their overall performance. Optimize internal processes, enhance resource utilization, and secure maximum ROI from every marketing effort with this innovative platform. It includes software for organizing and executing marketing activities, such as event coordination, influencer collaborations, sample distribution, and managing digital assets. Moreover, professional services are available to support various creative projects, from e-commerce solutions to runway photography. Track strategies across multiple channels, voices, and markets, leveraging data and insights for more strategic decision-making. This SaaS platform equips you with essential tools to assess your brand's effectiveness, encompassing PR tracking, influencer metrics, and performance benchmarks. Additionally, specialized services are ready to support your data analytics needs, including media performance assessments and campaign evaluation, ensuring a holistic strategy for achieving brand success. With these resources, brands can not only measure their current standing but also adapt and thrive in an ever-evolving market landscape.

What is Beckon?

Beckon, known as The Source of Truth for Marketingâ„¢, is an essential solution for data management, reporting, and analytics that global brands depend on for informed strategic decision-making. Designed specifically for marketers seeking to maximize their data's potential, Beckon allows users to pinpoint successful strategies, allocate resources wisely, boost ROI, and highlight marketing's impact on overall business performance. Users can uncover and disseminate critical insights through engaging storytelling dashboards, performance scorecards, and vibrant visualizations. The platform ensures automated data management, offers comprehensive performance visibility across multiple channels, provides omnichannel analytics, and features real-time dashboards and scorecards, along with key marketing KPIs. By promoting data-driven decisions that encourage growth, Beckon caters to the diverse needs of marketers, which cannot be met by simply checking off a box. The suite encompasses vital functionalities such as data aggregation, ETL processes, governance, taxonomy creation and normalization, alongside data cleansing and validation, analytics, visualization, reporting, scorecarding, collaboration, and strategic planning, rendering it an essential asset in the contemporary marketing environment. Ultimately, Beckon equips marketers to adeptly handle the intricacies of their data while achieving significant results, thus enabling them to foster a more proactive and insightful marketing approach. In doing so, it transforms how marketing teams engage with data, enhancing their overall effectiveness and alignment with business objectives.

Media

Media

Integrations Supported

Integrations Supported

AdRoll
Adobe Marketo Engage
Basecamp
Brightcove
Constant Contact
Desktop.com
Eloqua
Facebook
Google Analytics
HubSpot Marketing Hub
Khoros
LinkedIn
Mailchimp
Metric Insights
Mixpanel
Salesforce
Salesforce Marketing Cloud Account Engagement
Webtrends
WordPress
X (Twitter)

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Online Training

Company Facts

Organization Name

Launchmetrics

Date Founded

2002

Company Location

United States

Company Website

www.launchmetrics.com

Company Facts

Organization Name

Beckon

Company Location

United States

Company Website

www.beckon.com

Categories and Features

Event Management

Gamification
Social Media Promotion
Volunteer Management

Inventory Control

Not specified

KOL Management

Not specified

Media Monitoring

Not specified

PR Analytics

Not specified

Categories and Features

Business Intelligence

Not specified

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