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What is LumenAd?

LumenAd serves as a comprehensive ad management platform that streamlines, standardizes, and harmonizes information from cross-channel campaigns. Built upon a reliable framework, LumenAd integrates programmatic, direct search, and social data into a cohesive system. By centralizing all advertising activities, it transforms these efforts into an easy-to-navigate hub. Marketers are empowered to swiftly generate insightful reports, link to various data sources, design, and execute campaigns efficiently. This platform alleviates the burdensome task of data manipulation, allowing professionals to refocus on their marketing strategies. Ultimately, LumenAd enhances productivity by simplifying the complex process of managing advertising data.

What is Centro Basis?

At the heart of Basis is its acclaimed omni-channel demand-side platform (DSP), meticulously crafted for remarkable speed and efficiency, which is crucial for the success of your programmatic campaigns. By harnessing Basis' cutting-edge artificial intelligence engine, you can unlock outstanding outcomes for your marketing initiatives. You have the option to choose between algorithmic or machine learning optimization, both of which continually evaluate data from over 30 different campaign metrics to meet your unique goals. This capability empowers you to make well-informed, optimized decisions that boost overall performance. With the robust performance automation offered by Basis, scaling your efforts becomes a seamless task. Engage your audience in real-time with sophisticated geo-fencing features that allow you to identify specific locations on a map, input street addresses, or categorize various target areas. You can create audiences based on users who have frequented a certain location, address, or category. Furthermore, Centro leverages more than 15 years of solid publisher partnerships to provide an unrivaled library of over 2,000 active private marketplace deals from numerous leading websites, guaranteeing you access to exceptional advertising avenues. This vast network not only enhances flexibility and creativity in executing campaigns but also significantly amplifies the potential for impactful results. Ultimately, Basis empowers marketers to navigate the complexities of digital advertising with confidence and precision.

Media

Media

Integrations Supported

CallRail
Facebook
Google Analytics
Google Marketing Platform
Instagram
LinkedIn
Microsoft Advertising
Pinterest
Roku Advertising
Snapchat
Spotify
X (Twitter)
Yelp
YouTube

Integrations Supported

Acxiom InfoBase
AgencyAnalytics
EPICA
Spaceback
Tapad
Zuar Runner

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Windows
Mac

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

LumenAd

Date Founded

2013

Company Location

United States

Company Website

lumenad.com

Company Facts

Organization Name

Centro

Date Founded

2001

Company Location

United States

Company Website

www.centro.net/solutions/basis/dsp/

Categories and Features

Ad Management

Not specified

Campaign Management

Channel Management
Event Triggered Actions
Multi-Campaign

Data Management

Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Master Data Management
Match & Merge

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
Relational Display

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Report Export
Scheduled / Automated Reports

Categories and Features

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

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