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What is Lytho?
Our goal is to empower customers to achieve superior content results. Established to alleviate the challenges of manual proofreading, we have since broadened our scope to include creative project management and digital asset management, continuously innovating to enhance the lives of our users, simplify their work, and maximize the effectiveness of content for creative and marketing teams.
In an environment where marketing and creative teams are grappling with escalating demands from both clients and colleagues, it can be daunting to keep pace. To truly excel, it is essential to utilize a platform that offers transparency, governance, and seamless collaboration across diverse teams and intricate processes.
We centralize all elements of your workflow—projects, feedback, assets, and more—allowing your team to focus on delivering outstanding results instead of juggling tasks and pursuing input from stakeholders. In essence, we restore your team's creative authority.
Unlike conventional asset and project management tools, our solution is tailored specifically for creative and marketing professionals, avoiding the limitations of a one-size-fits-all approach. Instead, we adapt our systems to align with your team's unique processes, ensuring that their creativity flourishes without unnecessary constraints. Thus, our platform not only streamlines workflows but also fosters a more innovative and productive environment for your team.
What is Simple Admation?
Simple Admation is a marketing approval workflow, online proofing and project management platform built by Simple Marketing Solutions (simple.io) for marketing teams, creative agencies and regulated organisations in banking, insurance, health and retail.
The problem Admation solves: marketing teams managing high volumes of campaign content typically rely on email chains, shared drives and disconnected review tools. The result is version confusion, missed deadlines, duplicated feedback and approval processes that lack a defensible audit trail — a real compliance risk in regulated industries.
Admation manages the complete creative production process from structured brief to final approved asset in a single platform.
• Project management: structured brief templates capture requirements before creative work begins. Task scheduling runs against live resource capacity, with campaign calendars, Gantt timelines and dashboards giving managers full visibility across every active project.
• Approval workflow: assets route through sequenced, multi-level approval pathways. Stakeholders annotate directly online — print, digital, video and HTML — with all feedback consolidated in one view. Automated reminders keep reviewers accountable. Batch approvals and forwarding tools cut high-volume review cycle costs.
• Online proofing: side-by-side revision comparison and consolidated feedback give creative teams a single source of truth across every review cycle.
• Compliance: tamper-proof audit trail records every review action and approval decision with timestamps and reviewer attribution — exportable for regulatory submission. Mandatory checklists ensure compliance steps are confirmed before sign-off.
• Resource management: live resource planner, time tracking, skill-based scheduling and workload dashboards.
Used by Bupa, Bendigo Bank, RACV, HESTA, Hollard, Woolworths, Mondelez, Spotlight and Tourism Australia. Standalone product by Simple Marketing Solutions (simple.io)
Integrations Supported
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Microsoft PowerPoint
Microsoft Teams
Microsoft Word
Simple Asset Manager
Simple Retailpath
WordPress
Integrations Supported
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Microsoft PowerPoint
Microsoft Teams
Microsoft Word
Simple Asset Manager
Simple Retailpath
WordPress
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
$50
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Lytho
Date Founded
1990
Company Location
North Carolina
Company Website
www.lytho.com
Company Facts
Organization Name
Simple
Date Founded
2007
Company Location
Australia
Company Website
www.simple.io/products/simple-admation
Categories and Features
Brand Management
Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management
Creative Management
Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking
Digital Asset Management
Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management
Categories and Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
Creative Management
Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking
Digital Asset Management
Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management
Marketing Planning
Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management
MRM
Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Expense Management
Marketing Calendar
Strategic Planning
Online Proofing
Audit Trail
Due Date Tracking
File Sharing
Markup Tools
Role-Based Permissions
Status Tracking
Version Control
Project Portfolio Management
Budget Management
Collaboration
Dashboard
Issue Management
Milestone Tracking
Portfolio Management
Project Planning
Requirements Management
Resource Management
Status Tracking
Task Management
Time & Expense Tracking
Resource Management
Capacity Management
Data Visualization
Demand Forecasting
Drag & Drop
Employee Scheduling
Filtered Search
Resource Allocation
Skills Tracking
Utilization Management
Workflow Management
Access Controls/Permissions
Approval Process Control
Business Process Automation
Calendar Management
Compliance Tracking
Configurable Workflow
Customizable Dashboard
Document Management
Forms Management
Graphical Workflow Editor
Mobile Access
No-Code
Task Management
Third Party Integrations
Workflow Configuration