Mixpanel Reviews & Ratings

Mixpanel

5.0 out of 5 stars
Kochava Reviews & Ratings

Kochava

4.5 out of 5 stars

Ratings and Reviews 8 Ratings

Total 5 out of 5 stars
ease 4.5 out of 5 stars
features 5 out of 5 stars
design 5 out of 5 stars
support 4.5 out of 5 stars

Ratings and Reviews 4 Ratings

Total 4.5 out of 5 stars
ease 4.5 out of 5 stars
features 4 out of 5 stars
design 4 out of 5 stars
support 4.5 out of 5 stars

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What is Mixpanel?

Mixpanel aims to foster innovation across various sectors. Beyond being a mere company, it provides essential services to enterprises, enabling them to leverage its engagement and analytics platform to gain insights into user interactions, conversions, retention, and engagement in real-time across web, mobile, and smart devices. This valuable data empowers businesses to enhance their products and overall operations. With a client base exceeding 26,000 companies globally, Mixpanel caters to a diverse range of industries, counting notable names like Samsung, Twitter, and BMW among its clientele. The company's headquarters are located in San Francisco, while it also maintains offices in several key cities, including New York City, Seattle, Austin, London, Paris, Barcelona, and Singapore, demonstrating its international reach and commitment to supporting innovation worldwide.

What is Kochava?

Established in 2011 as a pioneer among mobile measurement partners (MMPs), Kochava now enables marketers to measure what matters across all devices, channels, and platforms. Leverage advanced multi-touch attribution, next-gen marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and privacy preserving. Gain insights into which cross-channel strategies effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost data aggregation, deep linking, marketing data management, ETL support, ad fraud detection & prevention, and a professional consulting services team. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile, connected TVs, web, gaming platforms, and other connected devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.

Media

Media

Integrations Supported

Adverity
Facebook
Qonversion
Rivery
Sourcetable
X (Twitter)
CalendarHero
CustomerSuccessBox
IcePanel
Microsoft Power Query
RudderStack
Sana
Shift
Surfsite
Tray.ai
Weld

Integrations Supported

Adverity
Facebook
Qonversion
Rivery
Sourcetable
X (Twitter)
Jampp
X Ads (Twitter Ads)
devtodev
iHeartRadio

API Availability

API Availability

Has API

Pricing Information

$89 per month
Free Version
Free Trial Offered?

Pricing Information

FREE
Free App Analytics is a 100% FREE, no-cost plan available for accounts measuring 10K attributed conversion per month or less.

Paid plans start at $500/mo with pricing options based on monthly attributed conversion volume or monthly active users (MAU).
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mixpanel

Date Founded

2009

Company Location

United States

Company Website

mixpanel.com

Company Facts

Organization Name

Kochava

Date Founded

2011

Company Location

United States

Company Website

www.kochava.com

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Test Scheduling
Visual Editor

Conversion Tracking

Not specified

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Feedback Collection
Video Content

Customer Journey Mapping Tools

Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics

Customer Retention

Not specified

Data Analysis

Data Visualization
High Volume Processing
Predictive Analytics

Digital Analytics

Not specified

eCommerce Analytics

Not specified

eCommerce Tools

Not specified

Machine Learning

ML Algorithm Library
Model Training
Predictive Modeling
Statistical / Mathematical Tools
Visualization

Marketing Analytics

A/B Testing
Campaign Management
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
Website Analytics

Mobile App Analytics

A/B Testing
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking

Predictive Analytics

AI / Machine Learning

Product Analytics

Not specified

Product Management

Collaboration
Idea Management
Milestone Tracking
Prioritization
Product Roadmapping
Resource Management

Web Analytics

Goal Tracking
User Interaction Tracking

Website Optimization Tools

Performance Metrics
Problem Area Alerts

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Multivariate Testing
Split Testing

Ad Fraud Detection

Not specified

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Multi-Campaign

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Risk Assessment

Consent Management Platforms

CCPA Compliance
GDPR Compliance

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Analysis

Data Visualization
High Volume Processing
Predictive Analytics
Statistical Modeling

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Security

GDPR Compliance

Consent Management

Identity Resolution

Not specified

Link Management Tools

Campaign Management
Channel Attribution
Link Analytics
Partner Management
Retargeting
URL Shortener

Marketing

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Segmentation
Website Visitor Tracking

Marketing Planning

Media Planning
Predictive Analytics
Spend Management

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Email Marketing
Engagement Monitoring
Location-Based Marketing
Push Notifications
Text Messaging

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Geo Targeting
Mobile Notifications
Notification Scheduling

Social Media Marketing

Conversion Tracking
Customer Targeting

Subscription Management

Revenue Recognition
Revenue Recovery Tools
Self Service Portal
Usage Tracking/Analytics

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Pageview Tracking
Referral Source Tracking
User Interaction Tracking

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