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What is NielsenIQ Consumer Insights?

Make decisions that center around shoppers by gaining a comprehensive understanding of consumer behaviors and upcoming trends. Each purchase is a crucial moment, and by obtaining a complete perspective on the elements that drive consumer choices, you can reveal significant patterns. For your brand to prosper, it's vital to navigate difficult decisions and take decisive actions. NielsenIQ Consumer Insights goes beyond merely identifying the what and why; it focuses on the how, turning research into actionable steps that enable you to make educated decisions. With vital behavioral insights, data-driven recommendations, and strategies for market enhancement, NielsenIQ Consumer Insights serves as your trusted ally in achieving growth. This in-depth and thorough shopper analysis is crafted to meet the changing demands of your clientele effectively. By synchronizing your strategies with these insights, you not only improve customer satisfaction but also foster long-lasting brand loyalty. Thus, leveraging these insights can significantly elevate your competitive edge in the marketplace.

What is Epsilon Data?

For several years, our focus has been on improving our data resources and strategically acquiring assets to enhance our service capabilities. We manage the foremost consumer database in the sector, which includes every marketable household across the United States. Our dedication to advancing customer analytics is unwavering, driven by ongoing curation and innovative practices. By leveraging Epsilon Data, you will receive in-depth insights into both current clients and potential customers, allowing you to predict their buying patterns and build enduring loyalty. Epsilon has developed an unmatched array of transactional data for marketing purposes, leading the industry without equal. With insights covering 250 million American consumers, our premium compiled file offers a wealth of data, including demographics, lifestyles, interests, vehicle information, and more, making it a vital tool for crafting effective marketing strategies. This extensive dataset not only aids businesses in making strategic decisions but also enhances the precision of their outreach initiatives, ensuring they connect with their audience more effectively. Ultimately, our commitment to excellence in data analytics positions us as a leader in the market, ready to meet the evolving needs of our clients.

Media

Media

Integrations Supported

Acquia CDP
Eyeota
HIVERY
Media.net
Quickwork

Integrations Supported

Acquia CDP
Eyeota
HIVERY
Media.net
Quickwork

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NielsenIQ

Date Founded

1923

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/know-your-consumers/

Company Facts

Organization Name

Epsilon

Company Location

United States

Company Website

www.epsilon.com/us/products-and-services/data

Categories and Features

Categories and Features

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