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What is Optimal Workshop?

Optimal is a comprehensive user insights platform built for teams that care about creating better digital experiences through real feedback. It helps product managers, designers, UX researchers and marketers easily run user research and usability testing. Everything you need is in one place; Launch card sorts, tree tests, surveys, usability studies, or prototype evaluations in just a few clicks. Whether you're validating an idea or fine-tuning a live product, Optimal helps you learn fast and keep moving. What makes Optimal different is how simple it is to go from raw feedback to meaningful insights. With built-in participant recruitment, flexible study templates, and AI to speed up analysis, teams don’t just get data – they get clarity. Insights are easy to share, easy to act on, and made for cross-functional decision-making. Optimal is used by global teams at companies like LEGO, Apple, and Workday to reduce development risk, remove friction from digital experiences, and make better decisions faster. If your organization values user-centered design, wants to scale research, or just needs to move quickly without sacrificing insight quality, Optimal is ready to help.

What is Loop11?

Develop realistic tasks to assess how effectively your product meets the true demands of customers. Formulate your distinctive challenges and questions, highlighting elements that are essential to your objectives. The choice of whether to collect feedback from a wide array of users or a smaller, targeted group rests entirely in your hands. By recording both video and audio of user interactions, you can uncover deep insights into their genuine experiences with your offering. Loop11 supports both moderated and unmoderated testing, allowing you to comprehend how customers engage with your product in different environments. It streamlines the testing process across various devices, giving you a thorough understanding of user interactions. With Loop11, the focus remains on your research initiatives rather than the operational aspects of the study. You can assess prototypes, active websites, and even analyze competitor products without altering your product's codebase. This methodology empowers you to enhance user experiences and make more informed decisions by centering customer feedback within your business approach. By prioritizing user experience, you are likely to achieve more favorable results for your offering, ultimately driving greater success in the marketplace. Engaging deeply with user input not only refines your product but also fosters stronger relationships with your customer base.

Media

Media

Integrations Supported

Cint
Figma
Lovable
PureSpectrum
Respondent
User Interviews

Integrations Supported

CleverX
TestingTime

API Availability

API Availability

Pricing Information

$199/month
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Trial Offered?

Pricing Information

$179 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Webinars

Training Options

Not specified

Company Facts

Organization Name

Optimal

Date Founded

2007

Company Location

New Zealand

Company Website

www.optimalworkshop.com

Company Facts

Organization Name

Loop11

Company Location

Australia

Company Website

www.loop11.com

Categories and Features

Heatmap

Not specified

Usability Testing

A/B Testing
Audience Targeting
Heatmaps
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

User Research

Not specified

Categories and Features

Software Testing

Not specified

Usability Testing

Not specified

User Research

Not specified

UX

For Mobile
Screen Activity Recording
Usability Testing
User Research

Popular Alternatives

Popular Alternatives

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