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What is Optimizely One?

Optimizely stands as the world’s foremost authority in Progressive Delivery and Experimentation, enabling top-tier companies to effectively test and roll out new features and experiences for their clientele. By prioritizing data-driven insights, ongoing experimentation, and relentless innovation, it shapes digital experiences that revolutionize organizations. The Optimizely One platform is your gateway to unlocking your digital capabilities, emphasizing the importance of crafting human-centered digital interactions. Discover how to eliminate uncertainty and ensure every engagement is meaningful and actionable. In today’s digital commerce landscape, the focus extends far beyond mere products, catalogs, and transactions; it involves weaving narratives, stirring emotions, and fostering trust. Remember, business is not something you are entitled to; rather, it is earned through every single interaction you have. Ultimately, establishing genuine connections with customers is vital for long-term success.

What is OpenText Core Web Optimization?

OpenText Core Web Optimization is a powerful, predictive platform designed to help organizations create, test, and deliver personalized web experiences that drive engagement and maximize ROI. Utilizing audience segmentation, enhanced targeting, and comprehensive A/B and multivariate testing, it enables precise content personalization for different visitor groups. The solution integrates tightly with OpenText Web CMS authoring tools and the Google Marketing Platform, allowing seamless synchronization and enrichment of audience data with Google Analytics and Ads for deeper contextual insights. It offers a hybrid deployment model, combining the benefits of a SaaS platform with managed services to reduce downtime and ensure high availability. Marketers and developers can accelerate time to market by running tests at scale and targeting audiences quickly and efficiently. The platform supports delivering optimized content across multiple device types, offering mobile-first insights to improve user experiences via ongoing experimentation. Customizable reports track visitor activity, engagement, and conversion data, empowering data-driven marketing strategies. Flexible integration options include out-of-the-box connectors and JavaScript APIs, enabling users to extend functionality and integrate with other analytics, email, and third-party platforms. OpenText Core Web Optimization enables creative teams to work in familiar authoring environments like Experience Studio (eStudio), promoting collaboration and efficiency. With comprehensive support, training, and professional services, the platform is positioned as a strategic tool to elevate digital marketing efforts globally.

Media

Media

Integrations Supported

Contentsquare
21YunBox
Acquia CDP
Aprimo
CrossEngage
FlavorCloud
Hotjar
Kubit
LanguageWire
Localytics
Optimizely Opal
Pandium
Qualaroo
Segment
Shift
Spree Commerce
Stackreaction
Syntasa
TrustCommander
Usabilla

Integrations Supported

Contentsquare

API Availability

API Availability

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Online Training

Training Options

Not specified

Company Facts

Organization Name

Optimizely

Date Founded

2010

Company Location

United States

Company Website

www.optimizely.com

Company Facts

Organization Name

OpenText

Date Founded

1991

Company Location

Canada

Company Website

www.opentext.com/products/core-web-optimization

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Test Scheduling
Visual Editor

AI eCommerce

Not specified

App Design

Testing Management
Visual Interface

B2B eCommerce

Not specified

Composable Commerce

Not specified

Content Experience

Not specified

Content Management

Not specified

Content Marketing

Not specified

Content Optimization

Not specified

eCommerce

Not specified

eCommerce Search

Not specified

Feature Management

Not specified

Headless CMS

Not specified

Landing Page

A/B Testing
Analytics
Drag & Drop
Real Time Editing
Responsive

Marketing Calendar

Not specified

Performance Testing

Mobile Testing
UI Testing
Web Testing

Personalization

A/B Testing
Account Based Marketing
Behavioral Targeting
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

PIM

Not specified

Usability Testing

Not specified

Categories and Features

AB Testing

Not specified

Personalization

Not specified

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