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What is Optivation?

Optivation brings the five jobs agencies run every week into one workspace: forms, databases, pages, time tracking and invoicing. You run the whole client lifecycle in one system, working from the same data at every step, not across five separate tools. When a client fills in your intake form, their answers land straight in your database as a record. Each record opens into a full page, where the notes, files and sub-tasks for that client sit alongside a built-in timer. The hours you log there go onto an invoice generated from that same record, so the work and the billing stay in one place from first contact to payment. The same records show up however you need them: a table for scanning, a board for tracking progress, a calendar for deadlines. Clients can book time with you through a booking page in the same workspace, and pages can be shared with a client when they need to see where things are at. AI Advisor opens against any record and draws out a summary and the action items, so a long brief turns into a list you can work from. Optivation is made for independent consultants and small agency studios who bill hourly or on retainer. You can start on the free plan and move up when you need to. Solo is $19 a month. Studio is $49 a month and covers up to 3 seats, with each extra seat at $19 a month. Paid plans include a 30-day free trial, so you can set up a real client and run it end to end before you decide.

What is MassageHub?

MassageHub is a specialized management software crafted for massage therapists throughout the UK. It encompasses a wide array of features such as online scheduling, client management, SOAP documentation, intake forms, payment processing, calendar synchronization, and reminders—essentially everything a sole practitioner needs to run a clinic, mobile, or hybrid practice seamlessly without juggling multiple applications. With the everyday workflow of massage therapists as its foundation, the software includes smart travel buffers for mobile appointments, defines service areas by postal codes and distances, incentivizes eco-friendly booking practices, and ensures that clinical SOAP notes are securely encrypted when stored. The free version includes vital tools like booking, client management, SOAP notes, payment processing, and calendar synchronization, while the premium options offer enhanced features such as reminders, deposits, packages, memberships, and AI-powered documentation to optimize practice management further. Consequently, by integrating MassageHub into their routines, therapists can dedicate more time to their clients and minimize the burden of administrative duties. Furthermore, this software not only enhances efficiency but also promotes a professional environment that fosters client satisfaction and business growth.

Media

Media

Integrations Supported

Gmail
Microsoft SMTP Service
Notion

Integrations Supported

Anthropic
Apple Calendar
Apple Wallet
Google Calendar
Google Wallet
Resend
Stripe
Twilio

API Availability

API Availability

Pricing Information

$19/month
Optivation uses flat pricing — no per-seat cost for solo operators.

Forms Free — $0
Client intake and lead-capture forms. Up to 3 active forms and 50 submissions per month, viewed in-app and exported to CSV. Docs and community support.

Solo — $19/month ($190/year, two months free)
Everything needed to run client work from first task to paid invoice: Inbox, Pages, Databases, Contacts, time tracking, branded invoicing, Forms and Dashboards, AI Advisor and Assistant, full API and MCP access, and Gmail/Outlook integration. One seat, 1M AI tokens per month. Email support.

Studio — $49/month ($490/year, two months free)
Everything in Solo, plus team roles and permissions, real-time co-editing, team chat, access groups, a 7-year compliance-grade audit log, and 5M AI tokens shared across seats. Up to 3 seats included; additional seats are $19/seat per month. Priority email support.

Free trial: 30 days, no credit card required, with all Solo features unlocked. If you do not upgrade, the account moves to the Forms Free plan and your data is retained. Annual billing saves two months on Solo and Studio.
Free Version
Free Trial Offered?

Pricing Information

£12
Solo Free — £0/month. Online booking page, client management, SOAP notes, Google Calendar sync, online payments, client portal, intake forms.

Solo Pro — £12/month. Everything in Free, plus email reminders, booking deposits and no-show protection, smart travel-time routing, treatment packages, discount codes, full revenue dashboard, marketplace listing, SOAP templates.

Solo Plus — £24/month. Everything in Pro, plus SMS reminders, gift cards, client memberships, loyalty programme, AI-assisted SOAP notes, and events.

No commission on bookings. Ever. UK-based, built for solo massage therapists.

Currently free during early access — every feature across all three plans is included.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone

Supported Platforms

SaaS
Android
iPhone
iPad
Chromebook

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Optivation

Company Location

New Zealand

Company Website

www.optivation.io

Company Facts

Organization Name

MassageHub

Date Founded

2026

Company Location

United Kingdom

Company Website

massagehub.app

Categories and Features

Project Management

Agile Methodologies
Client Portal
Customizable Templates
Kanban Board
Milestone Tracking
Time & Expense Tracking

Categories and Features

Massage Therapy

Appointment Management
Billing & Invoicing
Client Management
Gift Card Management
Multi-Location
Practice Management
SOAP Notes

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