Matomo Reviews & Ratings

Matomo

5.0 out of 5 stars

Ratings and Reviews 0 Ratings

Total 0 out of 5 stars
ease 0 out of 5 stars
features 0 out of 5 stars
design 0 out of 5 stars
support 0 out of 5 stars

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Ratings and Reviews 2 Ratings

Total 5 out of 5 stars
ease 4.5 out of 5 stars
features 4.5 out of 5 stars
design 4.5 out of 5 stars
support 4.5 out of 5 stars

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What is Oracle Maxymiser?

Boosting customer satisfaction and enhancing return on investment are crucial goals, and Oracle Maxymiser equips both B2B and B2C marketers with the tools needed to create optimized customer journeys across websites and mobile applications through methods such as testing, personalization, recommendations, and data analytics. Easily identify effective strategies and high-conversion elements with the platform's intuitive visual editor, which facilitates collaboration between both technical and non-technical team members by allowing them to switch between visual edits and coding, simplifying the process for A/B tests or complex multipage funnel tests. By merging audience data from a variety of marketing platforms or external business sources with Oracle Maxymiser’s session data, marketers can achieve a well-rounded understanding of the customer experience. Launch A/B and multivariate testing while segmenting traffic to assess various iterations as customers progress through the sales funnel. Furthermore, the Heatmaps powered by Oracle Infinity reveal new testing opportunities and provide deeper insights into the digital customer experience, significantly enhancing the overall marketing strategy for those aiming to improve performance. Through these advanced tools, businesses can not only optimize their strategies but also maintain a competitive edge in the market. With the right approach, they can adapt to changing consumer behaviors and preferences effectively.

What is Matomo?

Matomo, recognized as the leading open-source web analytics solution, is utilized by over 1.4 million websites spanning 190 countries and is available in more than 50 languages. The platform places a strong emphasis on safeguarding user privacy, ensuring complete data ownership, and eliminating data sampling practices. Users can choose between two hosting alternatives: cloud-based and on-premise solutions. The cloud option streamlines the setup process, while the on-premise choice enables the installation of the PHP/MySQL software directly on personal servers, thereby providing users with maximum control and flexibility over their data. This powerful tool for web analytics and conversion optimization is a premium offering, boasting a diverse array of features such as heatmaps, session recordings, and the ability to set specific goals for tracking success. Additionally, Matomo continuously evolves to meet the needs of its users, ensuring they have access to the latest advancements in analytics technology.

Media

Media

Integrations Supported

Adobe Analytics
Contentsquare
Demandbase
Oracle Marketing

Integrations Supported

AccessOwl
Contentserv
Dome
GrowthBook
HostBill
ITONICS
ODOSCOPE
Purely.Website
Syntasa
Unikname
VPiX 360
Workers by Delos
Wplino
XWiki
Zenario CMS
upSWOT

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$23 per month
Free for on-premise use
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Linux

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/marketingcloud/products/testing-and-optimization/

Company Facts

Organization Name

Matomo

Date Founded

2007

Company Location

New Zealand

Company Website

matomo.org

Categories and Features

AB Testing

Not specified

Customer Experience

Not specified

Heatmap

Not specified

Personalization

Not specified

Categories and Features

AB Testing

Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Split Testing
Statistical Relevance Analysis
Test Scheduling

Business Intelligence

Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Visual Analytics

Content Analytics

Not specified

Digital Analytics

Not specified

Heatmap

Website Analytics

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
Website Analytics

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Website Optimization Tools

Performance Metrics

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