Oyster CDP vs. Ascent360

Your data warehouse serves as the definitive source of truth for customer information. Hightouch facilitates the transfer of this data to the essential tools your business utilizes. This integration ensures that your sales, marketing, customer success, and customer service teams can gain a comprehensive 360-degree perspective of each customer through the platforms they trust. By removing the hassle of repetitive data requests, Hightouch transforms data warehouses into actionable insights. Enhanced data can significantly propel growth, allowing for personalized marketing strategies across diverse channels like email, push notifications, advertisements, and social media. With Hightouch, you won't have to depend on engineering resources to make continuous improvements. Optimized data can lead to increased revenue streams, enabling you to target potential leads with tailored Product Qualified Lead (PQL) or Marketing Qualified Lead (MQL) models. A singular customer view can be effectively integrated with your CRM, ensuring that better data contributes to reducing churn rates. Your customer success CRMs should reflect a thorough understanding of your clientele, utilizing customer data to pinpoint those at risk of disengagement. Every piece of information resides within your data warehouse, and while analytics is an important starting point, Hightouch elevates it by enabling you to leverage SQL for seamless data synchronization across any SaaS platform. This operational capability allows your teams to make data-driven decisions in real time, enhancing overall business performance.

Plauti enhances data integrity within Salesforce and Microsoft Dynamics 365 CE, empowering teams to automate processes, generate reports, and leverage AI on reliable records. By ensuring that no information is sent to external servers, all operations occur within your CRM, allowing administrators to maintain complete control without needing to submit any IT requests. The solution addresses data quality throughout the entire record lifecycle, providing a comprehensive overview of data health for all objects and fields, enabling the entire team to operate with a consistent and accurate understanding. It facilitates the bulk cleaning of duplicates, standardizes data formatting, and verifies the validity of emails, phone numbers, and addresses. Additionally, Plauti proactively prevents poor-quality records from entering the system, whether they originate from manual input, imports, APIs, or AI-driven tools such as Agentforce and Copilot. Clean data can be immediately utilized for routing and downstream distribution, allowing AI to function effectively on dependable records. As Plauti is integrated directly with the infrastructure of Salesforce and Dynamics 365 CE, it seamlessly adopts your current permissions and security protocols, eliminating the need for separate logins, avoiding delays in data synchronization, and ensuring compliance with regulations. This deep integration not only optimizes workflow but also enhances trust in your data management processes.

D&B Hoovers helps sales, marketing, and revenue teams find better opportunities, engage buyers more effectively, and accelerate revenue growth. By combining trusted company and contact intelligence with buyer intent data, website engagement insights, business triggers, and AI-powered recommendations, D&B Hoovers helps organizations focus on the opportunities that matter most.   Teams use D&B Hoovers to discover new prospects, identify decision-makers, prioritize target accounts, and create more meaningful customer conversations. The platform provides a complete view of companies and buying signals, helping users understand who to engage, when to engage, and why an opportunity deserves attention.   Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers delivers trusted business intelligence across millions of companies and contacts worldwide. Users can leverage advanced prospecting tools, account insights, market intelligence, and real-time business events to support more informed sales and marketing strategies.   By reducing manual research, improving account prioritization, and helping organizations act on buying signals faster, D&B Hoovers enables teams to increase productivity, improve pipeline quality, and drive more predictable revenue outcomes.

BigQuery serves as a serverless, multicloud data warehouse that simplifies the handling of diverse data types, allowing businesses to quickly extract significant insights. As an integral part of Google’s data cloud, it facilitates seamless data integration, cost-effective and secure scaling of analytics capabilities, and features built-in business intelligence for disseminating comprehensive data insights. With an easy-to-use SQL interface, it also supports the training and deployment of machine learning models, promoting data-driven decision-making throughout organizations. Its strong performance capabilities ensure that enterprises can manage escalating data volumes with ease, adapting to the demands of expanding businesses. Furthermore, Gemini within BigQuery introduces AI-driven tools that bolster collaboration and enhance productivity, offering features like code recommendations, visual data preparation, and smart suggestions designed to boost efficiency and reduce expenses. The platform provides a unified environment that includes SQL, a notebook, and a natural language-based canvas interface, making it accessible to data professionals across various skill sets. This integrated workspace not only streamlines the entire analytics process but also empowers teams to accelerate their workflows and improve overall effectiveness. Consequently, organizations can leverage these advanced tools to stay competitive in an ever-evolving data landscape.

Every year, we engage with over a million people across the globe through comprehensive surveys, allowing companies to quickly understand shifting consumer behaviors. Our intuitive platform is specifically designed for busy teams, making it easy to extract vital data, perform tailored analyses, and share findings effortlessly. You can pinpoint your target audience using an extensive array of over 250,000 profiling metrics. By employing question charts, you can delve into the feelings, thoughts, and behaviors of your consumers. Aggregate your data and visual representations to develop a persuasive narrative for your team. Integrate various data points to achieve thorough analysis and enrich your insights. Gain unmatched understanding of consumer behavior by utilizing survey results that reflect the views, interests, and actions of billions worldwide. We consistently ask the same questions in diverse regions, providing both localized insights and a comprehensive global outlook. Uncover genuine consumer perceptions of your brand and its rivals, along with critical information about market leaders and their positions within the industry. This all-encompassing strategy empowers businesses to adeptly navigate the intricate landscape of consumer perception while staying ahead of the competition. Ultimately, staying informed about consumer sentiment will help guide future marketing strategies and product development.

Maximizing the value of your first-party data is essential for success. D&B Connect offers a customizable master data management solution that is self-service and capable of scaling to meet your needs. With D&B Connect's suite of products, you can break down data silos and unify your information into one cohesive platform. Our extensive database, featuring hundreds of millions of records, allows for the enhancement, cleansing, and benchmarking of your data assets. This results in a unified source of truth that enables teams to make informed business decisions with confidence. When you utilize reliable data, you pave the way for growth while minimizing risks. A robust data foundation empowers your sales and marketing teams to effectively align territories by providing a comprehensive overview of account relationships. This not only reduces internal conflicts and misunderstandings stemming from inadequate or flawed data but also enhances segmentation and targeting efforts. Furthermore, it leads to improved personalization and the quality of leads generated from marketing efforts, ultimately boosting the accuracy of reporting and return on investment analysis as well. By integrating trusted data, your organization can position itself for sustainable success and strategic growth.

Ensuring the integrity of Big Data Quality is crucial for maintaining data that is secure, precise, and comprehensive. As data transitions across various IT infrastructures or is housed within Data Lakes, it faces significant challenges in reliability. The primary Big Data issues include: (i) Unidentified inaccuracies in the incoming data, (ii) the desynchronization of multiple data sources over time, (iii) unanticipated structural changes to data in downstream operations, and (iv) the complications arising from diverse IT platforms like Hadoop, Data Warehouses, and Cloud systems. When data shifts between these systems, such as moving from a Data Warehouse to a Hadoop ecosystem, NoSQL database, or Cloud services, it can encounter unforeseen problems. Additionally, data may fluctuate unexpectedly due to ineffective processes, haphazard data governance, poor storage solutions, and a lack of oversight regarding certain data sources, particularly those from external vendors. To address these challenges, DataBuck serves as an autonomous, self-learning validation and data matching tool specifically designed for Big Data Quality. By utilizing advanced algorithms, DataBuck enhances the verification process, ensuring a higher level of data trustworthiness and reliability throughout its lifecycle.

Qloo, known as the "Cultural AI," excels in interpreting and predicting global consumer preferences. This privacy-centric API offers insights into worldwide consumer trends, boasting a catalog of hundreds of millions of cultural entities. By leveraging a profound understanding of consumer behavior, our API delivers personalized insights and contextualized recommendations. We tap into a diverse dataset encompassing over 575 million individuals, locations, and objects. Our innovative technology enables users to look beyond mere trends, uncovering the intricate connections that shape individual tastes in their cultural environments. The extensive library includes a wide array of entities, such as brands, music, film, fashion, and notable figures. Results are generated in mere milliseconds and can be adjusted based on factors like regional influences and current popularity. This service is ideal for companies aiming to elevate their customer experience with superior data. Additionally, our premier recommendation API tailors results by analyzing demographics, preferences, cultural entities, geolocation, and relevant metadata to ensure accuracy and relevance.

Introducing intelligent, effective, and discreet People Counters and Analytics for the physical world. Our innovative solution simplifies the process of deploying, capturing, analyzing, and reporting the foot traffic within any given location. Additionally, we offer the option to monitor and report occupancy levels in real-time. We support a variety of sectors, including Retail, Education, Gaming, Religious Institutions, Corporate Offices, and more, helping them to understand and respond to their visitor trends. For retailers, we provide a tailored package designed to evaluate traffic performance, encompassing metrics such as conversion rates and service quality. Our seamless integrations facilitate the combination of point-of-sale data with staffing information. Moreover, the Retail Equation simulator allows users to experiment with different scenarios to boost sales and serves as a valuable educational resource to comprehend the interplay between traffic, staffing, conversion rates, and service excellence. By leveraging these insights, businesses can make informed decisions to optimize their operations.

Revaly is built to solve one of the most costly and overlooked problems in subscription commerce: legitimate payments failing for preventable reasons. Its end-to-end Payment Performance Management platform leverages machine learning, issuer intelligence, and ecosystem data to elevate approval rates starting from the very first transaction attempt. The system automatically detects issues such as mistyped card numbers, routing mismatches, and metadata errors before a customer ever checks out. When payments do fail, Revaly uses a sophisticated retry engine that studies customer behavior, card network patterns, and historical success windows to recover revenue without damaging relationships. Businesses across industries report dramatic improvements—from 34% to over 50% increases in recovered payments—demonstrating the compound value of consistent, optimized approvals. Revaly’s integration ecosystem makes adoption frictionless, connecting seamlessly with CRMs, billing systems, payment gateways, and processors already in use. The platform not only protects revenue but stabilizes growth by reducing churn that comes from unintentional payment failures. Leadership teams gain visibility into payment performance metrics that go far beyond authorization rates, revealing hidden revenue opportunities and operational inefficiencies. As a result, companies can build smarter billing strategies and deliver a more reliable experience for customers. Revaly becomes a trusted partner in improving profitability, ensuring that when a customer says “yes,” the payment system does too.