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What is Muck Rack?
Muck Rack is an AI communications platform built to help PR teams understand, manage, and act on earned media and AI-generated brand visibility. The platform helps organizations see what is happening across the media landscape, understand why it matters, and turn insight into targeted communications action. Muck Rack monitors signals from news, social platforms, industry voices, podcasts, newsletters, broadcast, print, and generative AI models. Its media intelligence capabilities are designed to reduce noise, close visibility gaps, and alert teams when important coverage or conversations appear. The platform’s media database helps users identify journalists, content creators, outlets, and influencers shaping conversations across digital, broadcast, print, podcast, newsletter, and social channels. PR teams can use Muck Rack to pitch more strategically with AI-powered recommendations, personalized outreach, engagement tracking, and follow-up management. Its reporting tools turn coverage into executive-ready reports that combine media data with interpretation and business context. Generative Pulse helps brands and agencies track how AI platforms describe their brands or clients, uncover which sources shape AI-generated answers, and connect those insights to broader PR strategy. Muck Rack also supports podcast monitoring, media relations, PR analytics, PR measurement, social listening, pitching, and journalist solutions. The platform is used by brands, agencies, journalists, and media professionals that need to improve visibility, accountability, and communications performance. By combining AI communications, media monitoring, journalist discovery, generative AI visibility, targeted outreach, reporting, social listening, and PR measurement, Muck Rack helps teams make PR more connected and accountable.
Media
No images available
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
Has API
API Availability
Pricing Information
€9/month
A limited free plan is available. Paid plans start at €9 per month, excluding applicable VAT. AI-provider charges are billed separately.
Free Version
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Not specified
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Training Options
Documentation Hub
Webinars
Online Training
Company Facts
Organization Name
onEco
Date Founded
2023
Company Location
Germany
Company Website
pattorelay.com
Company Facts
Organization Name
Muck Rack
Date Founded
2009
Company Location
United States
Company Website
muckrack.com
Categories and Features
Public Relations
Not specified
Categories and Features
AI Public Relations (PR)
Not specified
Media Monitoring
Not specified
PR Analytics
Not specified
Public Relations
Campaign Management
Communications Calendar
Contact Management
Popular Alternatives
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