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Ratings and Reviews 0 Ratings
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What is Pega Marketing?
Instead of concentrating on broad, generic offers, prioritize personalized, one-on-one marketing during your engagements with current clients. Pega's next-best-action framework evaluates multiple elements, including sales, service, risk, retention, and operational priorities in real-time, to enhance your messaging. This approach enables marketers to more accurately identify customers with growth potential. By employing Pega's next-best-action tactics, you can ensure that every customer receives the most suitable action aimed at expanding your bank’s share of wallet. However, effective next-best-action strategies rely not only on internal customer data and transaction records but also on the incorporation of real-time information from widely-used platforms like Hadoop, Cassandra, and Equifax. This integration allows for a deeper and more nuanced understanding of each customer, significantly enhancing your decision-making capabilities in customer interactions. Ultimately, utilizing these enriched data streams can lead to stronger relationships and improved customer loyalty, which are vital for long-term success.
What is Pega Customer Engagement Platform?
Engaging with customers has grown increasingly complex as they seek personalized, consistent, and relevant interactions with brands on multiple platforms. Your customer engagement system should ideally streamline this process; however, many current solutions are unwieldy and do not effectively meet the demand for customized interactions. A large number of these platforms encounter difficulties when it comes to integrating vital information from various organizational data silos, which is essential for addressing customer inquiries in real time across all communication channels. Pega Marketing marks a significant leap forward in the realm of customer engagement solutions. By leveraging sophisticated customer analytics and real-time business rules, Pega continually evaluates the context of each customer interaction, recommending the best offer, content, channel, and action for optimal engagement. Employing Pega allows businesses to build stronger connections with their customers, moving beyond traditional segmentation approaches towards a holistic strategy for customer experience across every channel, thus improving overall satisfaction and loyalty. Furthermore, this cutting-edge platform equips organizations with the agility to quickly respond to evolving customer needs and preferences, fostering a more adaptive and effective engagement strategy that can change as market dynamics shift. Ultimately, this responsiveness can lead to a more enriched customer journey and long-term brand loyalty.
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Pegasystems
Date Founded
1983
Company Location
United States
Company Website
www.pega.com
Company Facts
Organization Name
Pegasystems
Date Founded
1983
Company Location
United States
Company Website
www.pega.com/customer-engagement-platform
Categories and Features
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Social Media Advertising
Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions
Categories and Features
Customer Engagement
Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content
